PROSPECTS AND OPPORTUNITIES
Powder concentrates must be reinvented with innovative formulas and health claims to boost demand
Powder concentrates must continue to improve their image in the coming years, as their affordability is not driving demand, by emphasising the functional attributes of products. One of the brands that has been promoting the functionality of its powder concentrates is Yá from the Quala SA portfolio.
Expanding consumption occasions
Whilst the primary use of both powder and liquid concentrates is expected to remain drink preparation, there is growth opportunity in their versatility for other purposes. These concentrates can be used for the preparation of desserts, smoothies, and various home-baked products.
Packaging innovation to simplify the preparation process
Most liquid concentrates in Guatemala are sold in 678ml plastic bottles, which make between eight and thirteen litres of prepared drink. The product is therefore typically used multiple times and requires measurement for each preparation.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Guatemala?
- To what extent are health considerations impacting consumption of Concentrates in Guatemala?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Guatemala?
- Which are the leading brands in Concentrates in Guatemala?
- What potential exists for multinational or domestic soft drinks companies to expand in Guatemala?
- How are products distributed in Concentrates in Guatemala?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Guatemala - Category analysis
KEY DATA FINDINGS
Waning demand for powder concentrates despite their low price
Liquid concentrates target local tastes
Nestlé’s Yus maintains its lead of powder concentrates
Powder concentrates must be reinvented with innovative formulas and health claims to boost demand
Expanding consumption occasions
Packaging innovation to simplify the preparation process
Concentrates Conversions
Soft Drinks in Guatemala - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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