PROSPECTS AND OPPORTUNITIES
Challenges to growth include rising health trends and demand for convenience
The concentrates landscape will not see a major change in consumption over the forecast period. Despite some efforts to innovate, liquid concentrates faces several challenges, including high levels of sugar that are contradictory to consumers search for lower-sugar or sugar-free alternatives.
Brands must adjust their portfolios to meet consumer needs and trends
Brands in concentrates must continue to prioritise innovation to stay competitive. For instance, Ferbar has launched a smaller format of liquid concentrate at a lower price, catering to the budget-conscious consumer.
Sports concentrates focus on natural products with functional health benefits
The demand for healthier lifestyles is increasing, as is participation in sports. To support their sporting activities some consumers will be reaching for sports concentrates with added-benefits.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Portugal?
- To what extent are health considerations impacting consumption of Concentrates in Portugal?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Portugal?
- Which are the leading brands in Concentrates in Portugal?
- What potential exists for multinational or domestic soft drinks companies to expand in Portugal?
- How are products distributed in Concentrates in Portugal?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Portugal - Category analysis
KEY DATA FINDINGS
Price increases and shifts in consumer behaviour lead retail volume sales to decline
Rising prices and health concerns negatively impact sales of powder concentrates
Low level of private label options as leading players maintain their share in 2024
Challenges to growth include rising health trends and demand for convenience
Brands must adjust their portfolios to meet consumer needs and trends
Sports concentrates focus on natural products with functional health benefits
Concentrates Conversions
Soft Drinks in Portugal - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Portugal
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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