PROSPECTS AND OPPORTUNITIES
Sustained growth for liquid concentrates
The liquid concentrates category is poised for sustained growth over the forecast period, driven by its strong appeal as an affordable and refreshing beverage option. Its versatility in being mixed with either water or milk aligns well with consumer demand for cost-effective solutions, particularly in lower-income households.
Expansion of on-trade channels for liquid concentrates
On-trade channels, particularly mahlabas – local outlets known for offering yoghurt-based drinks – will remain a crucial driver of growth for liquid concentrates. These establishments have successfully popularised liquid concentrates blended with fresh yoghurt as a quintessential drink, often paired with cakes or snacks.
Further decline of powder concentrates
The contraction of the powder concentrates category is expected to continue, driven by persistent health concerns and changing consumer preferences. As awareness around the benefits of fresh produce grows and locally produced fruits remain widely available and affordable, more households are likely to opt for homemade juices.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Morocco?
- To what extent are health considerations impacting consumption of Concentrates in Morocco?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Morocco?
- Which are the leading brands in Concentrates in Morocco?
- What potential exists for multinational or domestic soft drinks companies to expand in Morocco?
- How are products distributed in Concentrates in Morocco?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Morocco - Category analysis
KEY DATA FINDINGS
Resurgence of liquid concentrates amid health and economic pressures
Introduction of premium liquid concentrates
Declining popularity of powder concentrates
Sustained growth for liquid concentrates
Expansion of on-trade channels for liquid concentrates
Further decline of powder concentrates
Concentrates Conversions
Soft Drinks in Morocco - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Morocco
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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