PROSPECTS AND OPPORTUNITIES
Fiercer competition with categories seen as healthier and more functional
Concentrates is set to maintain its off-trade RTD volume decline in Brazil in the forecast period. The category is expected to continue to see competition from other soft drinks categories, such as juice, especially 100% juice, which is considered healthy.
Inflation may drive consumers to opt for cheaper alternatives
There may be some opportunities for growth for concentrates, depending on the economic environment. Recent years, with peaking inflation, have been influencing some consumers to consider trading down in their consumption habits generally.
Growing consumer awareness will intensify scrutiny of nutritional information
Even though the big social disparities in Brazil mean that many consumers with lower purchasing power have access only to lower quality foods and beverages, more people are becoming aware of healthier options and better nutritional habits through a variety of approaches and influences. Many countries globally have adopted clearer food labelling standards, and Brazil also has new approaches to help guide the perception of health amongst consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Brazil?
- To what extent are health considerations impacting consumption of Concentrates in Brazil?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Brazil?
- Which are the leading brands in Concentrates in Brazil?
- What potential exists for multinational or domestic soft drinks companies to expand in Brazil?
- How are products distributed in Concentrates in Brazil?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Brazil - Category analysis
KEY DATA FINDINGS
Consumers migrate to other categories
Novelties and expansion to other categories
Supermarkets and hypermarkets remain the main distribution channels for concentrates
Fiercer competition with categories seen as healthier and more functional
Inflation may drive consumers to opt for cheaper alternatives
Growing consumer awareness will intensify scrutiny of nutritional information
Concentrates conversions
Soft Drinks in Brazil - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Brazil
Trends
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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