PROSPECTS AND OPPORTUNITIES
Potential inclusion of concentrates in sugar tax may drive significant changes
At the end of the review period, concentrates was not subject to the existing sugar tax regime in South Africa. However, this may change over the forecast period, as the government focuses on addressing the country’s health challenges, including high obesity and diabetes rates.
Sustainability impacted by consumer preferences and long-term storage
Another key trend expected to influence concentrates is the increasing demand for sustainable packaging. South African consumers are expected to become increasingly environmentally conscious, including in their soft drinks purchases, meaning there will likely be increasing pressure on manufacturers to adapt their packaging accordingly.
Emergence of vegetable juice concentrates, but likely to remain a niche
Concentrates will continue to maintain stable consumer interest over the forecast period. South Africans are increasingly adopting health and wellness habits, and as this trend persists, there is likely to be a greater shift towards soft drinks featuring real fruit juice and increasingly, vegetable juice concentrates.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in South Africa?
- To what extent are health considerations impacting consumption of Concentrates in South Africa?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in South Africa?
- Which are the leading brands in Concentrates in South Africa?
- What potential exists for multinational or domestic soft drinks companies to expand in South Africa?
- How are products distributed in Concentrates in South Africa?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in South Africa - Category analysis
KEY DATA FINDINGS
Affordability drives stable demand for concentrates in South Africa
Health concerns prevent more significant growth
Oros targets lower-income consumers through pricing and brand loyalty
Potential inclusion of concentrates in sugar tax may drive significant changes
Sustainability impacted by consumer preferences and long-term storage
Emergence of vegetable juice concentrates, but likely to remain a niche
Concentrates Conversions
Soft Drinks in South Africa - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in South Africa
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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