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COMPETITIVE LANDSCAPE
Increasing fragmentation
Pai Chia Chen Brewery & Foods Co Ltd is set to be the leading player in concentrates in 2025 with its Pai Chia Chen expected to remain the leading brand. Overall, the category is becoming increasingly fragmented with players that are too small to register an individual share (categorised under “others”) set to register a significant increase in their combined share in 2025.
Calpis and Nestea seeing decline
Meanwhile, Calpis Taiwan Co Ltd is expected to see further significant decline in 2025. The company’s Calpis yoghurt-flavoured concentrate comes in a large 1.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Taiwan?
- To what extent are health considerations impacting consumption of Concentrates in Taiwan?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Taiwan?
- Which are the leading brands in Concentrates in Taiwan?
- What potential exists for multinational or domestic soft drinks companies to expand in Taiwan?
- How are products distributed in Concentrates in Taiwan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Taiwan - Category analysis
KEY DATA FINDINGS
Concentrates sales rising
Concentrates sales rise, driven by convenience and quality preferences.
Local consumers focus on quality, natural ingredients and health
Growth amid health trends and innovation challenges
The rising popularity of infused water and sparkling beverages to inspire innovation
Fruit juice powder innovation
Increasing fragmentation
Calpis and Nestea seeing decline
Supermarkets dominates concentrates sales, integrating e-commerce for convenience
Retailers offer broad range of products, including private label options
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 3 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 5 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 6 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 7 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 8 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 9 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 10 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 11 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 12 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 14 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 15 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
Soft Drinks in Taiwan - Industry Overview
Health awareness and desire for new flavours shaping demand
KEY DATA FINDINGS
Health, sustainability and innovation key to growth
Convenience stores key, but e-commerce gaining in importance
Combining sustainability and health
Health to remain a key consideration
Brands adapting to evolving consumer preferences
Sustainability concerns affecting manufacturers’ strategies
Uni-President Enterprises Corp out in front
Mix of dynamic players and established major brands
Convenience stores key to distribution
Supermarkets and hypermarkets target bulk purchases and families
Foodservice vs retail split
Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 28 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 29 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 30 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 31 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 32 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 33 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 34 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 35 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 36 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 37 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 38 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 39 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 50 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 51 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
Fountain sales in Taiwan
COUNTRY REPORTS DISCLAIMER
Summary 2 Research Sources
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitions
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This report originates from Passport, our Concentrates research and analysis database.
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