PROSPECTS AND OPPORTUNITIES
Flat performance in the mature concentrates category
Over the forecast period, retail volume sales of concentrates are set to remain stagnant, as most consumers who use concentrates on a regular basis (such as soda maker owners) will continue to use them at the same frequency. Penetration rates of CO2 soda machines are expected to remain stagnant with a possible slight decline.
Brands and private label are both pivotal to category growth
Austrians have a strong affinity for local products and providers and this trend will continue to benefit domestic companies, such as Mautner Markhof Feinkost AG and Adolf Darbo AG. New product launches will be frequent among the leading brands Mautner Markhof, Yo and Darbo, which are set to support future category growth.
Growth opportunity for sports-related powder concentrates
With regards to flavours, liquid concentrates are likely to remain almost exclusively limited to fruit flavours or combinations thereof. Powder concentrates are more diversified in terms of flavours with sports drinks flavours playing a dominant and increasing role.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Austria?
- To what extent are health considerations impacting consumption of Concentrates in Austria?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Austria?
- Which are the leading brands in Concentrates in Austria?
- What potential exists for multinational or domestic soft drinks companies to expand in Austria?
- How are products distributed in Concentrates in Austria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Austria - Category analysis
KEY DATA FINDINGS
Concentrates witness steady performance
Syrups are gaining appeal in the on-trade and off-trade
Retailers enjoy strong presence with private label
Flat performance in the mature concentrates category
Brands and private label are both pivotal to category growth
Growth opportunity for sports-related powder concentrates
Concentrates Conversions
Soft Drinks in Austria - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Austria
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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