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COMPETITIVE LANDSCAPE
Mautner Markhof extends its lead with a wide range of variants
Mautner Markhof Feinkost AG remains the leading company in concentrates in 2025. The company leads the key liquid concentrates category with its own Mautner Markhof brand and has a good position in powder concentrates as the national distributor of Gatorade.
Adolf Darbo finds success by promoting the premium quality of its syrups
Among leading players, Adolf Darbo AG has been the most dynamic company in concentrates overall in 2025. Stemming from the company's roots as a manufacturer of high-quality foodstuffs, the brand has a premium image and has therefore become a popular choice among consumers looking to avoid the new bottle deposit.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Austria?
- To what extent are health considerations impacting consumption of Concentrates in Austria?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Austria?
- Which are the leading brands in Concentrates in Austria?
- What potential exists for multinational or domestic soft drinks companies to expand in Austria?
- How are products distributed in Concentrates in Austria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Austria - Category analysis
KEY DATA FINDINGS
Concentrates benefits from new deposit scheme
Concentrates benefits from new bottle deposit regulations
Liquid concentrates gaining appeal in the on-trade and off-trade
Upward trend in concentrates expected to continue
Plenty of untapped potential for new flavour variants in concentrates
Domestic brands and private label both pivotal to category growth
Mautner Markhof extends its lead with a wide range of variants
Adolf Darbo finds success by promoting the premium quality of its syrups
Supermarkets quick to respond to the impact of the new deposit scheme
E-commerce picks up share
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 3 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 5 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 6 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 7 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 8 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 9 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 10 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 11 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 12 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 14 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 15 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
Soft Drinks in Austria - Industry Overview
New bottle deposit regulation deals a short-term blow to sales of soft drinks
KEY DATA FINDINGS
Mixed performances seen across soft drinks but overall sales decline in 2025
New bottle deposit scheme has a big impact on the market
On-trade sales continue to recover thanks to improving consumer sentiment
Players likely to respond to deposit scheme with new packaging innovations
Tap water could pose a threat to sales of soft drinks
New product development likely to focus on healthier options
Coca-Cola retains the lead but loses share in 2025
Competition heats up with private label making further inroads
Supermarkets dominate thanks to the channel’s strong reach
Vending and e-commerce continue to win share but challenges remain
Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 28 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 29 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 30 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 31 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 32 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 33 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 34 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 35 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 36 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 37 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 38 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 39 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 50 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 51 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
Fountain sales in Austria
COUNTRY REPORTS DISCLAIMER
Summary 2 Research Sources
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitions
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This report originates from Passport, our Concentrates research and analysis database.
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