PROSPECTS AND OPPORTUNITIES
Tang set to retain its lead of the landscape over the forecast period
Over the forecast period, Tang is expected to maintain its leadership on the concentrates landscape. The brand will continue its presence through digital channels, particularly online retail platforms and third party delivery services like Talabat, which have become increasingly important for reaching consumers who prefer shopping from the convenience of their homes.
Lack of innovation over the forecast period limits the demand for concentrates
Innovation within concentrates is expected to remain limited over the forecast period, as the landscape continues to struggle to capture consumer interest. With demand stagnating and consumer preferences shifting towards more convenient and affordable alternatives like juice drinks, the potential for significant growth or innovation in concentrates remains constrained.
Smaller packs gain ground as consumers appreciate cost savings
As price points continue to rise over the forecast period, demand for smaller affordable packs is expected to rise. These options are in response to consumers interest in saving money.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Egypt?
- To what extent are health considerations impacting consumption of Concentrates in Egypt?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Egypt?
- Which are the leading brands in Concentrates in Egypt?
- What potential exists for multinational or domestic soft drinks companies to expand in Egypt?
- How are products distributed in Concentrates in Egypt?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Egypt - Category analysis
KEY DATA FINDINGS
Slow growth for concentrates as consumers migrate to other options
Tang leads the concentrates landscape with strong levels of brand loyalty
Concentrates face stagnation as marketing efforts are minimal
Tang set to retain its lead of the landscape over the forecast period
Lack of innovation over the forecast period limits the demand for concentrates
Smaller packs gain ground as consumers appreciate cost savings
Concentrates Conversions
Soft Drinks in Egypt - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Egypt
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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