COMPETITIVE LANDSCAPE
Lack of competition within concentrates
Kraft Foods Egypt LLC continues to lead the category with its Tang brand driving slow but positive growth. With new packages and sizing formats on retail shelves, the brand tries to sustain its loyal consumer base and prevent shifts in consumption habits.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Egypt?
- To what extent are health considerations impacting consumption of Concentrates in Egypt?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Egypt?
- Which are the leading brands in Concentrates in Egypt?
- What potential exists for multinational or domestic soft drinks companies to expand in Egypt?
- How are products distributed in Concentrates in Egypt?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Egypt - Category analysis
KEY DATA FINDINGS
Strong competition hampers development
Concentrates struggle to grow volume sales
Marketing investment is relatively low
Slow growth expected for concentrates
Product format and flavours to develop in the future
Health and wellness trends can be harnessed to kickstart sales
Lack of competition within concentrates
Concentrates face strong competition on retail shelves
Retail e-commerce is a priority for Tang
Concentrates Conversions
Soft Drinks in Egypt - Industry Overview
Soft drinks posts a healthy performance
KEY DATA FINDINGS
Soft drinks consumption rises at considerable pace
Health and wellness nurtures the premiumisation trend
Egypt’s increasing population to drive volume growth
Health-led developments will evolve to entice consumers
Innovation in flavour combinations and packaging
PepsiCo Inc maintains leading position
New player V7 Benefits LLC achieves strong position
Small local grocers and forecourt retailers are key channels
Retail e-commerce is a key channel
Foodservice vs retail split
Fountain sales in Egypt
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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