PROSPECTS AND OPPORTUNITIES
Concentrates face ongoing challenges to growth across the forecast period
Concentrates is not expected to be a front-runner in Sweden’s soft drinks landscape during the forecast period, facing ongoing challenges. Many will view concentrates as being outdated compared to more innovative and health-focused categories like functional beverages and energy drinks.
Global developments and the impact on future sales of concentrates
Future sales in the concentrates category may also be influenced by broader global developments, particularly rising ingredient costs. For instance, early 2024 saw a notable increase in the price of oranges, which could eventually lead to higher costs for concentrates containing oranges as a key ingredient.
Practicality, affordability and innovation could drive forecast sales
Despite not being considered trendy or innovative by some consumers, concentrates will maintain a loyal consumer base, thanks to their practicality and affordability. For many consumers, concentrates offer a compelling value proposition.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Sweden?
- To what extent are health considerations impacting consumption of Concentrates in Sweden?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Sweden?
- Which are the leading brands in Concentrates in Sweden?
- What potential exists for multinational or domestic soft drinks companies to expand in Sweden?
- How are products distributed in Concentrates in Sweden?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Sweden - Category analysis
KEY DATA FINDINGS
Health trends and lack of ongoing innovation challenge concentrate sales in 2024
Rising trend towards reduced sugar alternatives in concentrates
Key offerings in concentrates continue to be Orkla, Pepsi, and private labels
Concentrates face ongoing challenges to growth across the forecast period
Global developments and the impact on future sales of concentrates
Practicality, affordability and innovation could drive forecast sales
Concentrates Conversions
Soft Drinks in Sweden - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Sweden
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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