COMPETITIVE LANDSCAPE
Polarisation in terms of economy and premium demand
The liquid concentrates player SodaStream grew off-trade volume share in 2025 to extend its leadership of concentrates overall. Especially during the COVID-19 pandemic period, self-preparing carbonated water or carbonates at home became very popular.
SodaStream rides the home-mixing trend
SodaStream was the leading and most dynamic company in concentrates in off-trade volume sales and growth terms in 2025. The home-mixing trend is still driving the demand for liquid concentrates and also more unique flavours, where Soda Stream offers a range of drinks.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Germany?
- To what extent are health considerations impacting consumption of Concentrates in Germany?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Germany?
- Which are the leading brands in Concentrates in Germany?
- What potential exists for multinational or domestic soft drinks companies to expand in Germany?
- How are products distributed in Concentrates in Germany?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Germany - Category analysis
KEY DATA FINDINGS
Consumers seek added value with functional concentrates
Mixology and sustainability add dynamism
Liquid concentrates is the most dynamic type
Home mixing and sustainability to continue to drive growth
More innovation to come
Hydration in innovative formats
Polarisation in terms of economy and premium demand
SodaStream rides the home-mixing trend
Large modern grocery retailers compete on price
Larger and more diverse assortments support supermarkets’ leadership
Concentrates Conversions
Soft Drinks in Germany - Industry Overview
Health and wellness, price and nostalgia are key factors in consumers’ purchasing decisions
KEY DATA FINDINGS
Cost-savings without compromising on quality
Health and wellness increasingly shapes offer and demand
Changing foodservice consumption supports a demand for soft drinks
Sober trend to favour soft drinks consumption
Diversfication to cover consumers’ needs
Retail to maintain dominance despite recovery of foodservice
Aldi is adding premium value to diversify its offer
Paulaner Brauerei shows dynamism through a retro and nostalgia appeal
Discounters respond to the affordability dynamic while developing higher-quality assortments
Strategic locations and wide and varied offers support strong position of supermarkets
Fountain sales in Germany
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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