PROSPECTS AND OPPORTUNITIES
Innovation to drive success through sugar reduction and sustainable packaging solutions
The future growth of concentrates in Germany will be shaped by innovation, particularly in the areas of sugar reduction and sustainability. As local consumers increasingly transition from carbonates to concentrates, demand for new products that deliver on health and environmental promises will rise.
Hydration in innovative formats
Concentrates in Germany, historically associated with outdated and sugary offerings, is undergoing a transformation that creates new growth opportunities. Forward-thinking brands are redefining the category by introducing innovative formats such as tablets, drops, and dissolvable pods, often modelled after health supplements.
Navigating inflation: Challenges and opportunities
Inflation will continue to shape consumer behaviour in Germany heading into the forecast period. Any rise in price will create a stronger divide in the category, with cost-conscious consumers gravitating towards private label and powder options, while others will remain loyal to premium offerings.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Germany?
- To what extent are health considerations impacting consumption of Concentrates in Germany?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Germany?
- Which are the leading brands in Concentrates in Germany?
- What potential exists for multinational or domestic soft drinks companies to expand in Germany?
- How are products distributed in Concentrates in Germany?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Germany - Category analysis
KEY DATA FINDINGS
Concentrates benefits from home preparation and reduced packaging solutions
Growing brand activity and innovation amid economic challenges
Polarisation between private label and premium options
Innovation to drive success through sugar reduction and sustainable packaging solutions
Hydration in innovative formats
Navigating inflation: Challenges and opportunities
Concentrates Conversions
Soft Drinks in Germany - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Germany
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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