PROSPECTS AND OPPORTUNITIES
Solid growth expected, but challenge from inflation and other soft drinks
Concentrates in India is expected to maintain stable off-trade RTD volume and current value growth rates throughout the forecast period, but is set to continue to see the slowest growth within soft drinks. The main target consumer group, those on low incomes, continues to be affected by rising inflation, which will limit growth in the forecast period.
Versatility in various applications and the focus on rural consumers set to underpin growth in concentrates
Although not the most popular soft drinks category in India, concentrates is important, as it caters to the needs of price-conscious consumers. Apart from affordability, the versatility of concentrates is another significant advantage that resonates with customers.
Players will have to highlight functional ingredients and inclusion of natural ingredients
Heading into the forecast period, in order to drive growth players operating in concentrates will have to deliver value to consumers, while effectively communicating the health benefits of their products. For example, Rasna, the leading brand in concentrates, has traditionally focused on highlighting its affordability, emphasising its price of just INR1 per glass.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in India?
- To what extent are health considerations impacting consumption of Concentrates in India?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in India?
- Which are the leading brands in Concentrates in India?
- What potential exists for multinational or domestic soft drinks companies to expand in India?
- How are products distributed in Concentrates in India?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in India - Category analysis
KEY DATA FINDINGS
Growth is maintained for concentrates, although at a slow pace compared with overall soft drinks
Pioma Industries leads concentrates, supported by fortification, product development, affordability, and accessibility
Supply chain issues and inflation pose challenges, and concern over hyperlocal delivery players
Solid growth expected, but challenge from inflation and other soft drinks
Versatility in various applications and the focus on rural consumers set to underpin growth in concentrates
Players will have to highlight functional ingredients and inclusion of natural ingredients
Soft Drinks in India - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in India
Trends
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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