PROSPECTS AND OPPORTUNITIES
Addressing counterfeit products to boost market recovery
The concentrates category is expected to stabilise and potentially recover over the forecast period, provided that Uruguay’s government addresses the issue of counterfeit products entering the market through border contraband. Enhanced border controls and efforts to curb the influx of counterfeit items could provide a significant boost to legitimate retail sales.
Reformulating powder concentrates for health-conscious consumers
The growing health and wellness trend presents both challenges and opportunities for powder concentrates. As consumers increasingly prioritise natural ingredients and reject products with high sugar content and artificial additives, manufacturers will need to innovate to remain competitive.
Expanding localised and functional flavour innovations
Future growth opportunities lie in diversifying product offerings to cater to emerging consumer tastes. Localised flavours such as yerba mate or tereré, combined with complementary options like lemonade or tropical fruits, could attract new consumer demographics.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Uruguay?
- To what extent are health considerations impacting consumption of Concentrates in Uruguay?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Uruguay?
- Which are the leading brands in Concentrates in Uruguay?
- What potential exists for multinational or domestic soft drinks companies to expand in Uruguay?
- How are products distributed in Concentrates in Uruguay?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Uruguay - Category analysis
KEY DATA FINDINGS
Distrust in tap water and shifts to flavoured water impact concentrates
Liquid concentrates gain traction from a small base
Price competition and market shifts challenge key players
Addressing counterfeit products to boost market recovery
Reformulating powder concentrates for health-conscious consumers
Expanding localised and functional flavour innovations
Concentrates Conversions
Soft Drinks in Uruguay - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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