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COMPETITIVE LANDSCAPE
Sunquick leads concentrates with quality and creative engagement
In 2025, Barkath Co-Ro Mfg Sdn Bhd solidified its leading position within off-trade RTD concentrates in Malaysia. Its flagship Sunquick brand, whilst experiencing a minor share decline, underpinned the company's volume growth, outperforming other leading players.
Boh Plantations navigates the sugar tax, while the smallest brands see dynamic growth
Boh Plantations Sdn Bhd also experienced notable off-trade RTD volume growth within concentrates in Malaysia in 2025. This was partly driven by a consumer shift away from certain global brands, notably Nestlé coffee and other hot drinks, in response to boycotts related to the Israel-Hamas war, particularly amongst Malaysia's predominantly Muslim population.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Malaysia?
- To what extent are health considerations impacting consumption of Concentrates in Malaysia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Malaysia?
- Which are the leading brands in Concentrates in Malaysia?
- What potential exists for multinational or domestic soft drinks companies to expand in Malaysia?
- How are products distributed in Concentrates in Malaysia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Malaysia - Category analysis
KEY DATA FINDINGS
Economic appeal drives growth amidst evolving tax and health landscape
Economic appeal drives growth amidst rising tax pressures
Liquid concentrates drives growth, bolstered by Vimto's strategic entry
Health concerns to drive innovation in packaging and trade strategy
AI set to boost efficiency in the concentrates supply chain
Concentrates will brace for higher sugar tax, driving reformulation efforts
Sunquick leads concentrates with quality and creative engagement
Boh Plantations navigates the sugar tax, while the smallest brands see dynamic growth
Small local grocers leads, but supermarkets intensifies the competition
Supermarkets attract shoppers of concentrates with wide range and promotions
Concentrates conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 3 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 5 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 6 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 7 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 8 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 9 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 10 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 11 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 12 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 14 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 15 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
Soft Drinks in Malaysia - Industry Overview
Navigating rising costs and the health trend in soft drinks
KEY DATA FINDINGS
Inflation and sugar tax limit the growth of soft drinks in 2025
On-trade growth as consumers indulge and tourist arrivals rise
Soft drinks sees innovation drive youth engagement amidst off-trade slowdown
Government aid and health trend expected to drive stable growth in soft drinks
Sugar tax pressures to reshape soft drinks, with focus on reformulation
Tourists will prioritise safety, driving demand for bottled water and coconut water
F&N maintains its lead in soft drinks, leveraging diverse portfolio against rising costs
Local sourcing, broad distribution, and engaging campaigns propel dynamism for Kara Marketing
Small local grocers maintains its lead amidst intensifying channel competition
Convenience stores, forecourt retailers, and supermarkets see distribution growth
On-trade surges with convenience and tourism, outpacing minimal off-trade growth
Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 28 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 29 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 30 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 31 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 32 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 33 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 34 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 35 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 36 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 37 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 38 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 39 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 50 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 51 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
Fountain sales in Malaysia
COUNTRY REPORTS DISCLAIMER
Summary 2 Research Sources
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitions
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This report originates from Passport, our Concentrates research and analysis database.
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