PROSPECTS AND OPPORTUNITIES
Brand collaboration is an effective marketing strategy to broaden audience reach
Marketing campaigns are anticipated in liquid concentrates, as players try to gain a competitive advantage. The international leading players Barkath Co-Ro Mfg (Sunquick) and Suntory Beverage & Food (M) (Ribena) are expected to remain at the fore, building on initiatives at the end of the review period.
Slowing off-trade (RTD) volume growth is set to prompt a refocus of distribution strategies
Overall, concentrates in Malaysia is projected to see moderate, but slowing, off-trade (RTD) volume growth through the forecast period. The growth forecast is largely based on liquid concentrates, with powder concentrates set to see steady but modest off-trade (RTD) volume growth.
Reduced sugar or sugar-free options may see increased visibility and demand in light of the sugar tax
The sugar tax is predicted to influence dynamics in concentrates in Malaysia over the forecast period. Indeed, the government is looking to expand the sugar tax to a wider range of products, in addition to the hikes already witnessed in taxation.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Malaysia?
- To what extent are health considerations impacting consumption of Concentrates in Malaysia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Malaysia?
- Which are the leading brands in Concentrates in Malaysia?
- What potential exists for multinational or domestic soft drinks companies to expand in Malaysia?
- How are products distributed in Concentrates in Malaysia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Malaysia - Category analysis
KEY DATA FINDINGS
The rise of alternatives undermines powder concentrates while liquid concentrates maintains momentum
Low shelf visibility, low demand and weak new product development limit growth potential in 2024
Brands with strong positioning consolidate their leadership
Brand collaboration is an effective marketing strategy to broaden audience reach
Slowing off-trade (RTD) volume growth is set to prompt a refocus of distribution strategies
Reduced sugar or sugar-free options may see increased visibility and demand in light of the sugar tax
Concentrates Conversions
Soft Drinks in Malaysia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Malaysia
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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