COMPETITIVE LANDSCAPE
Fructal maintains strong consumer loyalty
Bili Brig doo remains the leading company in concentrates excluding powder in 2025, supported by the strong market presence and robustness of its Fructal brand. Fructal’s reputation for using high-quality fruit and producing juices and concentrates with rich, authentic fruit-flavour profiles continues to secure its competitive advantage and consumer loyalty.
Frupi’s broad selection drives growth of Biolife in 2025
Biolife doo is the most dynamic company within concentrates excluding powder in 2025, driven by the strong performance of its Frupi brand. Frupi offers a broad selection of fruit flavours and syrup-based drinks, giving consumers the flexibility to adjust sweetness and intensity by mixing with water.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Bosnia and Herzegovina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Bosnia and Herzegovina?
- To what extent are health considerations impacting consumption of Concentrates in Bosnia and Herzegovina?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Bosnia and Herzegovina?
- Which are the leading brands in Concentrates in Bosnia and Herzegovina?
- What potential exists for multinational or domestic soft drinks companies to expand in Bosnia and Herzegovina?
- How are products distributed in Concentrates in Bosnia and Herzegovina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Bosnia and Herzegovina - Category analysis
KEY DATA FINDINGS
Shifting consumer preferences
Waning demand for liquid concentrates amid health-conscious shifts
Powder concentrates sustain popularity with health-associated appeal
Further decline as liquid concentrates lose their appeal
Improving supply chain traceability increasingly important
Rising consumer demand for cleaner, more natural products
Fructal maintains strong consumer loyalty
Frupi’s broad selection drives growth of Biolife in 2025
Small local grocers lead with their dense network of conveniently located outlets
Convenient e-commerce records the strongest growth
Concentrates Conversions
Soft Drinks in Bosnia and Herzegovina - Industry Overview
Growth despite lingering inflation and price increases
KEY DATA FINDINGS
Consumers continue to trade down in 2025
Rising demand for healthier drinks amongst health-conscious consumers
Manufacturers tailor their distribution, pricing, and packaging strategies to each retail channel
New product development to drive premiumisation and help mitigate the impact of a declining population
New players expected to enter the market
Retail e-commerce to remain the fastest growing distribution channel
Leading Sarajevski Kiseljak enjoys strong recognition and loyalty among local consumers
Planinka’s Prolom bottled water is widely known for its purported healing properties
Supermarkets strengthen their leadership
Retail e-commerce sees dynamic growth
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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