PROSPECTS AND OPPORTUNITIES
Moderate decline expected amid demographic and market challenges
Over the forecast period, the overall concentrates category is expected to face moderate decline in both off-trade volume and value terms. This outlook is driven by several factors, including the persistent decline in demand for liquid concentrates, the maturity of the category, and the negative demographic trend reducing the consumer base.
Shifts in consumer preferences and polarisation
Consumer preferences within the concentrates category are anticipated to evolve further, with contrasting trends influencing the two main areas. Powder concentrates are likely to undergo premiumisation as demand for value-added and functional offerings increases, catering to more health-conscious consumers.
Neglect by manufacturers limits category innovation
The limited brand presence and lack of competitive dynamism are expected to persist, further hindering the growth potential of concentrates. Most manufacturers have shifted their focus to more promising soft drinks categories, leaving the concentrates market relatively underdeveloped.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Bosnia and Herzegovina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Bosnia and Herzegovina?
- To what extent are health considerations impacting consumption of Concentrates in Bosnia and Herzegovina?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Bosnia and Herzegovina?
- Which are the leading brands in Concentrates in Bosnia and Herzegovina?
- What potential exists for multinational or domestic soft drinks companies to expand in Bosnia and Herzegovina?
- How are products distributed in Concentrates in Bosnia and Herzegovina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Bosnia and Herzegovina - Category analysis
KEY DATA FINDINGS
Declining demand for liquid concentrates amid health-conscious shifts
Powder concentrates sustain popularity with health-associated appeal
Key product launch targets price-sensitive consumers
Moderate decline expected amid demographic and market challenges
Shifts in consumer preferences and polarisation
Neglect by manufacturers limits category innovation
Concentrates Conversions
Soft Drinks in Bosnia and Herzegovina - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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