PROSPECTS AND OPPORTUNITIES
Category set to recover with landscape likely to be reshaped
Following a double-digit decline in 2024, overall demand for RTD coffee in the United Arab Emirates is set to quickly recover and record strong growth over the forecast period. The peak of the boycott by some local consumers has passed, and in the second half of 2024 many are already returning to familiar brands which they used to purchase.
RTD coffee will become a highly competitive environment
As a result of multiple new brands entering RTD coffee, the competition is set to intensify in the coming years. Not only are different flavours being offered, but a wider range of price points, different designs, and various countries of origin have also emerged.
Brands to increasingly focus on healthy but appetising options
Due to the dynamic nature of soft drinks in the United Arab Emirates, consumers are now exploring different options and looking for favourite products that meet their needs. While they increasingly seek health benefits, they do not want to compromise taste.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in United Arab Emirates?
- To what extent are health considerations impacting consumption of RTD Coffee in United Arab Emirates?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in United Arab Emirates?
- Which are the leading brands in RTD Coffee in United Arab Emirates?
- What potential exists for multinational or domestic soft drinks companies to expand in United Arab Emirates?
- How are products distributed in RTD Coffee in United Arab Emirates?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
RTD coffee witnesses decline as some consumers boycott global brands
Premium price another negative factor impacting demand for RTD coffee
RTD coffee becoming increasingly fragmented with new brands emerging and growing
Category set to recover with landscape likely to be reshaped
RTD coffee will become a highly competitive environment
Brands to increasingly focus on healthy but appetising options
Soft Drinks in the United Arab Emirates - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in the United Arab Emirates
DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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