COMPETITIVE LANDSCAPE
Starbucks remains leading brand despite further decline
Although Arla Foods Amba’s Starbucks brand has lost substantial share over the past two years, it continues to dominate the RTD coffee category. This is largely due to the relatively low level of competition.
Nada brand posts fastest growth in 2025, benefiting from functional offering
Nada is currently the fastest-growing brand in RTD coffee with its IC Plus sub-brand, though this growth comes from a very small base and the brand remains one of the smallest in the landscape. It does not yet pose serious competition to leading players such as Starbucks, Nescafé, and Dunkin’.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in United Arab Emirates?
- To what extent are health considerations impacting consumption of RTD Coffee in United Arab Emirates?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in United Arab Emirates?
- Which are the leading brands in RTD Coffee in United Arab Emirates?
- What potential exists for multinational or domestic soft drinks companies to expand in United Arab Emirates?
- How are products distributed in RTD Coffee in United Arab Emirates?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
RTD coffee contracts sharply as boycotts, high prices and low essentiality weaken demand
Decline driven by boycott and non-essential nature of the category
Premium price another negative factor impacting demand for RTD coffee
Modest recovery expected over the next five years
RTD coffee will become a highly competitive environment
Health trends drive product reformulation and premium launches
Starbucks remains leading brand despite further decline
Nada brand posts fastest growth in 2025, benefiting from functional offering
Forecourt retailers leads distribution for RTD coffee
E-commerce stands out as only channel on the up
Soft Drinks in the United Arab Emirates - Industry Overview
Momentum driven by health trends, regulation and evolving retail dynamics
KEY DATA FINDINGS
Volume sales rise as progress is shaped by health and indulgence trends
Marketing messages push health claims
Sustainability gains ground in packaging innovation
Sugar tax and labelling system will impact development for soft drinks
Regulations to tighten around packaging and waste
Tech advancements set to support growth
Red Bull leads overall soft drinks
Local player Alokozay sees fastest growth
Hypermarkets leads while e-commerce rises fastest
Small local grocers remain key, as off-trade volumes rise faster than on-trade
Fountain sales in the United Arab Emirates
DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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