COMPETITIVE LANDSCAPE
The leading player tries to respond to challenges
Starbucks is projected to remain the key brand in RTD coffee in the US in 2025, with Starbucks Frappuccino (NBO The North American Coffee Partnership, GBO Starbucks Corp). However, the brand’s off-trade volume share ebbed through the review period as more players and brands entered the category.
La Colombe continues to gain retail space for a wider and more dynamic offer
La Colombe Coffee Roasters’s La Colombe is projected to remain the fastest-growing brand in off-trade volume sales terms over 2025. Following its late 2023 acquisition by Chobani and strategic partnership with Keurig Dr Pepper, La Colombe’s retail footprint has increased consistently.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in USA?
- To what extent are health considerations impacting consumption of RTD Coffee in USA?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in USA?
- Which are the leading brands in RTD Coffee in USA?
- What potential exists for multinational or domestic soft drinks companies to expand in USA?
- How are products distributed in RTD Coffee in USA?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in the US - Category analysis
KEY DATA FINDINGS
RTD coffee faces challenges amid key beverage trends
Diverse offer and presence of RTD coffee in beverages
Cold brew offers growth opportunities
New profiles to improve positioning
Beanless and other innovative formulations can add dynamism
Serious risk of disruption for RTD coffee
The leading player tries to respond to challenges
La Colombe continues to gain retail space for a wider and more dynamic offer
Convenience plays a key role in the choice of distribution channel
Omnichannel strategy drives e-commerce in RTD coffee
Soft Drinks in the US - Industry Overview
Premiumisation and caution visible in soft drinks in the US
KEY DATA FINDINGS
Functional beverages witness rapid transformation
Affordability remains a key concern
Slower but significant new product development
Value sales to outpace volume sales in growth terms amid a focus on wellness trends
Players to invest in innovation and marketing to gain a competitive edge
Climatic imprint on soft drinks
The leading player innovates and premiumises its offer to stay ahead
Poppi surges after PepsiCo acquisition
Retail e-commerce gains but limitations remain in place
Strong on-trade channel for soft drinks
Fountain sales in the US
COUNTRY REPORTS DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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