PROSPECTS AND OPPORTUNITIES
Brands are likely to continue increasing caffeine levels in RTD coffee
RTD coffee is expected to see solid off-trade volume and current value growth rates in the US in the forecast period. In the near term, it is anticipated that one of the trends driving growth will be brands continuing to increase caffeine concentrations in their offerings.
Growing consumer interest in additional functional benefits
Energy remains the predominant attribute sought in RTD coffee. However, it is essential to recognise that other facets are increasingly relevant.
Could beanless coffee be a sustainable future for coffee?
Atomo, a Seattle-based company, recently launched a novel range of RTD coffee products that eschew traditional coffee altogether, instead utilising molecular or beanless coffee formulations. This innovative approach is positioned as a sustainable alternative to conventional RTD coffee, drawing parallels with plant-based meat.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in USA?
- To what extent are health considerations impacting consumption of RTD Coffee in USA?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in USA?
- Which are the leading brands in RTD Coffee in USA?
- What potential exists for multinational or domestic soft drinks companies to expand in USA?
- How are products distributed in RTD Coffee in USA?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in the US - Category analysis
KEY DATA FINDINGS
Different routes to growth through different offerings within RTD coffee
US consumers are experiencing increased stress and anxiety, and paradoxically turn to caffeine
Nitro coffee struggles for acceptance due to competition from similar drinks
Brands are likely to continue increasing caffeine levels in RTD coffee
Growing consumer interest in additional functional benefits
Could beanless coffee be a sustainable future for coffee?
Soft Drinks in the US - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in the US
Growth continues, but sales fail to return to the pre-pandemic level
Innovation in fountain sales aims to personalise experiences
Major foodservice operator to start phasing out fountain sales
DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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