PROSPECTS AND OPPORTUNITIES
Increased cannibalisation from coffee expected as RTD coffee becomes more mainstream
RTD coffee is anticipated to pose an increasing challenge to traditional coffee consumption during the forecast period. Although New Zealand’s café culture remains strong, an upswing in “sober-curious” consumers has led to notable growth in alcohol-free options, especially in RTD formats for beer, cider, and spirits.
Sustainability and origin to appeal to consumers
Sustainability considerations are gaining importance in consumer choices within New Zealand’s FMCG sector, influenced by extreme weather events in 2023 that underscored climate change’s effects. RTD coffee, especially cold brew, has benefited from broader trends in provenance and environmental consciousness within the coffee industry.
Slowing value sales growth amid improving economic conditions
With inflation rates stabilising within RBNZ’s target range and interest rates beginning to decline, New Zealand’s economic recovery is anticipated to strengthen from 2025. This economic upturn will bring relief from cost-of-living pressures for consumers, likely to shift discretionary spending towards social gatherings in hospitality settings.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in New Zealand?
- To what extent are health considerations impacting consumption of RTD Coffee in New Zealand?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in New Zealand?
- Which are the leading brands in RTD Coffee in New Zealand?
- What potential exists for multinational or domestic soft drinks companies to expand in New Zealand?
- How are products distributed in RTD Coffee in New Zealand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in New Zealand - Category analysis
KEY DATA FINDINGS
Unit price growth slows as category becomes more mainstream
Nestlé enters RTD coffee
Millennials drive RTD coffee consumption
Increased cannibalisation from coffee expected as RTD coffee becomes more mainstream
Sustainability and origin to appeal to consumers
Slowing value sales growth amid improving economic conditions
Soft Drinks in New Zealand - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in New Zealand
DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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