PROSPECTS AND OPPORTUNITIES
RTD coffee expected to see slowdown
Healthy growth is anticipated in RTD coffee over the forecast period, although it will remain a small category compared to RTD tea in volume and value terms. Average unit prices are expected to fall in the upcoming years but will remain higher than many off-trade soft drinks, which is a significant barrier to wider consumption.
Generation Z will remain key target audience
Generation Z is expected to remain the key target base for RTD coffee in the forecast period. This younger generation is willing to try new flavours and novel products and has a higher propensity to trial RTD coffee.
Scope to build on health and wellness trend
As witnessed in dairy products, adding functional elements to food and beverages has the potential to significantly boost category performance. Health consciousness is expected to rise in upcoming years and nearly all food categories from confectionery to dairy and snacks are adapting to this mega trend with more innovative lines.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Canada?
- To what extent are health considerations impacting consumption of RTD Coffee in Canada?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Canada?
- Which are the leading brands in RTD Coffee in Canada?
- What potential exists for multinational or domestic soft drinks companies to expand in Canada?
- How are products distributed in RTD Coffee in Canada?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Canada - Category analysis
KEY DATA FINDINGS
RTD coffee sees flat growth in 2024
Stiff competition from RTD tea and other hot drinks
Starbucks maintains a strong lead given widespread presence
RTD coffee expected to see slowdown
Generation Z will remain key target audience
Scope to build on health and wellness trend
Soft Drinks in Canada - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Canada
Trends
DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!