PROSPECTS AND OPPORTUNITIES
Increasing competition as on-trade players continue to diversify into RTD coffee
In an attempt to offset struggling demand, various on-trade players are diversifying into RTD coffee. Coffee Academic, for example, offers cold brew in cans, featuring both still and sparkling variants, which are now available in mainstream grocery retailers.
Sparkling cold brew coffee emerges as a niche
Sparkling coffee, originally popularised by nitro-infused drinks in coffee shops, is experiencing a niche resurgence on store shelves. This revival aligns with the growing popularity of carbonated beverages across various soft drinks categories.
Japanese RTD coffee brands to increase competition
As global imports rebound in the local market, Japanese RTD coffee brands are poised to become significant competitors for local offerings. The unique sealed cup and straw format of these RTD coffee options has traditionally occupied only marginal shelf space.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Hong Kong, China?
- To what extent are health considerations impacting consumption of RTD Coffee in Hong Kong, China?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Hong Kong, China?
- Which are the leading brands in RTD Coffee in Hong Kong, China?
- What potential exists for multinational or domestic soft drinks companies to expand in Hong Kong, China?
- How are products distributed in RTD Coffee in Hong Kong, China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Hong Kong, China - Category analysis
KEY DATA FINDINGS
New product development in RTD coffee to attract consumer spending
Packaging changes help to generate volume sales
Functional coffee emerges as innovative product development
Increasing competition as on-trade players continue to diversify into RTD coffee
Sparkling cold brew coffee emerges as a niche
Japanese RTD coffee brands to increase competition
Soft Drinks in Hong Kong, China - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Hong Kong, China
DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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