PROSPECTS AND OPPORTUNITIES
Rapid growth for RTD coffee due to convenience and health trends
The forecast for RTD coffee indicates continued rapid growth, primarily due to its convenience and perceived energy. There is considerable room for expansion with a relatively low penetration rate in the Belgian population.
Private labels in RTD coffee will need to innovate to retain ground
Private labels, leading the RTD coffee landscape, will face challenges over the forecast period. Players will need to either innovate to align with emerging trends—such as health and functionality—or risk a significant loss in share.
Costa Coffee is set to expand into retail channels across the next five years
In 2024, Costa Coffee officially entered the Belgian landscape with the opening of its first outlet at the Liège train station. The company has expressed strong ambitions for the Belgian market, which suggests that Costa Coffee may soon expand beyond its initial on-trade presence.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Belgium?
- To what extent are health considerations impacting consumption of RTD Coffee in Belgium?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Belgium?
- Which are the leading brands in RTD Coffee in Belgium?
- What potential exists for multinational or domestic soft drinks companies to expand in Belgium?
- How are products distributed in RTD Coffee in Belgium?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Belgium - Category analysis
KEY DATA FINDINGS
Packaging changes and health-conscious innovations drive volume sales
Health and functionality drive growth in the RTD coffee landscape
Private labels leads, despite innovations from Emmi and Starbucks
Rapid growth for RTD coffee due to convenience and health trends
Private labels in RTD coffee will need to innovate to retain ground
Costa Coffee is set to expand into retail channels across the next five years
Soft Drinks in Belgium - Industry Overview
Soft drinks in 2024: The big picture
2024 Key Trends
Competitive Landscape
Retailing Developments
Foodservice vs Retail Split
What Next for Soft Drinks?
Fountain sales in Belgium
DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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