COMPETITIVE LANDSCAPE
Ennstal Milch KG leads sales
Ennstal Milch KG is the leading player in RTD coffee in Latvia, with largest off-trade RTD volume share, supported by its Landessa brand. The company has seen its market share expand steadily over the second half of the review period, reflecting a versatile product range that includes classic, plant-based, and flavoured RTD coffees.
Paulig’s Frezza sees fastest growth
Paulig Coffee AS is the fastest-growing RTD coffee player in Latvia, driven primarily by its Frezza brand. While Paulig’s branded coffee has historically been more prominent in neighbouring Lithuania, recent investments in Latvia - including innovative RTD coffee offerings - have strengthened its presence.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Latvia?
- To what extent are health considerations impacting consumption of RTD Coffee in Latvia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Latvia?
- Which are the leading brands in RTD Coffee in Latvia?
- What potential exists for multinational or domestic soft drinks companies to expand in Latvia?
- How are products distributed in RTD Coffee in Latvia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Latvia - Category analysis
KEY DATA FINDINGS
RTD Coffee gains momentum
Healthy growth in 2025, despite seasonal fluctuations
RTD coffee still at early stage of development
Bright outlook for RTD coffee
Innovation in RTD coffee will reflect global trends
Excise tax hike likely to impact sales of regular RTD coffee
Ennstal Milch KG leads sales
Paulig’s Frezza sees fastest growth
Supermarkets holds top spot in RTD coffee retail
Discounters gains traction
Soft Drinks in Latvia - Industry Overview
Challenging year for soft drinks
KEY DATA FINDINGS
Cold summer temperatures impact demand
Energy drinks registers strong performance
Juice continues to struggle
Modest recovery for soft drinks
Added-value categories to drive future growth
Excise duty increase will reshape soft drinks market
Cido Grupa and Cola-Cola dominate sales
Aldaris AS leads growth with Vichy bottled water
Supermarkets remains largest channel
Discounters gains traction
E-commerce expands from low base
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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