PROSPECTS AND OPPORTUNITIES
Rosy outlook over forecast period
RTD coffee is still at a nascent stage of growth, and there is significant growth potential. As consumers’ lifestyles become more fast-paced, the demand for convenient, RTD coffee will increase.
Social media key platform for consumer engagement
Younger consumers of under 30-years-of age, who grew up with social media, are a key consumer base. As such, brands will focus on digital platforms and look to create a modern, stylish image to engage with younger consumers who are highly influenced by trends and social media.
RTD coffee ripe for innovation
Currently, brands have a prime opportunity to find their niche as consumer preferences are still evolving.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Latvia?
- To what extent are health considerations impacting consumption of RTD Coffee in Latvia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Latvia?
- Which are the leading brands in RTD Coffee in Latvia?
- What potential exists for multinational or domestic soft drinks companies to expand in Latvia?
- How are products distributed in RTD Coffee in Latvia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Latvia - Category analysis
KEY DATA FINDINGS
Healthy volume growth in 2024
Competitive landscape remains fairly consolidated
Forecourt presence aids impulse purchases of RTD coffee
Rosy outlook over forecast period
Social media key platform for consumer engagement
RTD coffee ripe for innovation
Soft Drinks in Latvia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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