PROSPECTS AND OPPORTUNITIES
Innovations are set to fuel ongoing retail volume growth in the RTD coffee category
Innovation will be a key driver for RTD coffee's continued growth in Ukraine. As the category remains relatively new for most Ukrainian consumers, introducing unique and exciting options will be crucial in driving consumer interest.
Rising consumer awareness and warmer weather will drive sales of RTD coffee
RTD coffee will benefit from growing consumer awareness and evolving consumption habits. As distribution networks expand—through supermarkets, convenience stores, and forecourt retailers—more consumers will have access to these products, particularly in urban areas.
The high price point will continue to challenge sales of RTD coffee
Despite its promising growth potential, the RTD coffee category faces several challenges. One significant obstacle is these beverages' relatively high price points, which may limit their appeal among price-sensitive consumers, particularly given the ongoing economic uncertainties and rising living costs.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Ukraine?
- To what extent are health considerations impacting consumption of RTD Coffee in Ukraine?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Ukraine?
- Which are the leading brands in RTD Coffee in Ukraine?
- What potential exists for multinational or domestic soft drinks companies to expand in Ukraine?
- How are products distributed in RTD Coffee in Ukraine?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Ukraine - Category analysis
KEY DATA FINDINGS
Increased availability and product expansion boosts retail volume growth in 2024
Growth is challenged by competition from foodservice and premium price points
The strong leadership from Jacobs Ukranina and Hell Energy Drinks continues
Innovations are set to fuel ongoing retail volume growth in the RTD coffee category
Rising consumer awareness and warmer weather will drive sales of RTD coffee
The high price point will continue to challenge sales of RTD coffee
Soft Drinks in Ukraine - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Ukraine
DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!