COMPETITIVE LANDSCAPE
Starbucks leads a concentrated RTD coffee landscape
RTD coffee in Ireland is led by Starbucks, which benefits from high brand recognition and extensive retail presence. The brand offers a wide range of classics such as latte, macchiato, and frappuccino, alongside its functional Starbucks DoubleShot range.
Innovation through convenience and health orientation
Among the fastest-growing players in 2025, local brand Good Brew stands out through its expanding distribution into major retail chains. Known for its focus on quality and contemporary appeal, Good Brew offers three RTD coffee variants in convenient 250ml cans, catering to on-the-go consumption and younger audiences seeking variety.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Ireland?
- To what extent are health considerations impacting consumption of RTD Coffee in Ireland?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Ireland?
- Which are the leading brands in RTD Coffee in Ireland?
- What potential exists for multinational or domestic soft drinks companies to expand in Ireland?
- How are products distributed in RTD Coffee in Ireland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Ireland - Category analysis
KEY DATA FINDINGS
Convenience and indulgence sustain RTD coffee demand
RTD coffee maintains strong growth momentum in 2025
Consumers show rising interest in sweet, milky and functional variants
Further solid volume gains anticipated for RTD coffee in Ireland
Functionality and sustainability as key innovation drivers
Category to witness more players enter the competition
Starbucks leads a concentrated RTD coffee landscape
Innovation through convenience and health orientation
Supermarkets channel leads distribution for RTD coffee in Ireland
Convenience channels expand in 2025
Soft Drinks in Ireland - Industry Overview
Current trends supports soft drinks with strong health positioning
KEY DATA FINDINGS
Health trends drives volume growth in soft drinks in 2025
Consumers shift towards functional options, benefiting energy and sports drinks
Demand for convenience continues, boosting RTD coffee and impulse channels
Health, convenience and innovation as key growth drivers for forecast period
Shift away from alcohol set to further boost soft drinks sales
Private label holds potential for stronger expansion
Coca-Cola maintains leadership, with Britvic close behind
Small niche players gain traction in 2025
Supermarkets leads distribution as convenience stores expands
Fountain sales in Ireland
COUNTRY REPORTS DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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