RTD coffee is still a relatively small category in Ireland, which has opportunities for ongoing growth over the forecast period. While we expect Starbucks to remain the dominant brand, we also envision the appearance of a number of small brands which cater to specific consumer trends – for example, RTD coffee with added protein to meet health and functional trends.
The EU Deforestation Regulation (EUDR) is likely to have some impacts on RTD coffee over the forecast period. Coffee is one of the commodities covered by the EUDR, and the regulation applies to relevant products produced domestically in Ireland, as well as imports into and exports out of Ireland.
A further health-focussed trend can be seen with the gradual development of decaf options in RTD coffee. Whilst many consumers drink coffee (hot and RTD) for the caffeine, there are others who enjoy the beverage for its taste but do not wish to consume high amounts of caffeine.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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