PROSPECTS AND OPPORTUNITIES
Small category with opportunities for ongoing growth
RTD coffee is still a relatively small category in Ireland, which has opportunities for ongoing growth over the forecast period. While we expect Starbucks to remain the dominant brand, we also envision the appearance of a number of small brands which cater to specific consumer trends – for example, RTD coffee with added protein to meet health and functional trends.
The EU Deforestation Regulation, costs of coffee, and implications for the category
The EU Deforestation Regulation (EUDR) is likely to have some impacts on RTD coffee over the forecast period. Coffee is one of the commodities covered by the EUDR, and the regulation applies to relevant products produced domestically in Ireland, as well as imports into and exports out of Ireland.
Decaf coffee options set to become a further health-focussed trend
A further health-focussed trend can be seen with the gradual development of decaf options in RTD coffee. Whilst many consumers drink coffee (hot and RTD) for the caffeine, there are others who enjoy the beverage for its taste but do not wish to consume high amounts of caffeine.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Ireland?
- To what extent are health considerations impacting consumption of RTD Coffee in Ireland?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Ireland?
- Which are the leading brands in RTD Coffee in Ireland?
- What potential exists for multinational or domestic soft drinks companies to expand in Ireland?
- How are products distributed in RTD Coffee in Ireland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Ireland - Category analysis
KEY DATA FINDINGS
RTD coffee maintains healthy value and volume growth
Health and wellness trends influence developments in RTD coffee
Starbucks maintains strong lead in a small competitive category
Small category with opportunities for ongoing growth
The EU Deforestation Regulation, costs of coffee, and implications for the category
Decaf coffee options set to become a further health-focussed trend
Soft Drinks in Ireland - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Ireland
DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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