COMPETITIVE LANDSCAPE
Hell Energy Hellas SA dominates
Hell Energy Hellas SA is set to remain the dominant player in RDT coffee in Greece in 2025. The company’s HELL Energy Coffee brand is widely distributed across the impulse channel and has strong brand recognition due to its prominence in energy drinks.
Starbucks offer expanding
Arla Foods offers a wide portfolio under the Starbucks brand in terms of SKUs, as well as extensive distribution, with a presence across modern and traditional grocery retailers. The brand offers new SKUs that are available via supermarkets and are leading to an increase in sales via this channel.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Greece?
- To what extent are health considerations impacting consumption of RTD Coffee in Greece?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Greece?
- Which are the leading brands in RTD Coffee in Greece?
- What potential exists for multinational or domestic soft drinks companies to expand in Greece?
- How are products distributed in RTD Coffee in Greece?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Greece - Category analysis
KEY DATA FINDINGS
Significant bias towards impulse purchases
Expanding product variety and greater availability
Traditional coffee culture presents obstacle to development
Coffee culture presents opportunities and obstacles
Limited availability hinders growth
Sugar free and plant-based products appealing to evolving consumer demand
Hell Energy Hellas SA dominates
Starbucks offer expanding
Smaller formats lead sales
Convenience stores and supermarkets increasing share
Soft Drinks in Greece - Industry Overview
Health and affordability shaping consumption
KEY DATA FINDINGS
Off-trade absorbing sales as consumers migrate away from on-trade spending
Affordability and health shaping demand
Continued pressure on consumer spending power
Health and wellness a major influence
Positive outlook for tourism
Coca-Cola Hellenic Bottling Co leads soft drinks overall
Smaller players making gains in bottled water
Supermarkets remains the leading distribution channel
Convenience stores becomes second largest channel, while e-commerce grows
Foodservice vs retail split
Fountain sales in Greece
COUNTRY REPORTS DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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