COMPETITIVE LANDSCAPE
Inter Asian Food offers the only significant brand
During 2025 Inter Asian Food’s OKF Cappuccino remained the only brand to register significant off-trade volume or value shares in RTD coffee. The brand caters to the niche consumer base of Asian product enthusiasts.
Short-lived presence for major brands’ RTD coffees
Despite an established presence in the market, RTD coffee has struggled to gain broad acceptance. Various major companies have made attempts to enter the fray, positioning RTD coffees as indulgence products, but these efforts have yielded little success.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Chile?
- To what extent are health considerations impacting consumption of RTD Coffee in Chile?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Chile?
- Which are the leading brands in RTD Coffee in Chile?
- What potential exists for multinational or domestic soft drinks companies to expand in Chile?
- How are products distributed in RTD Coffee in Chile?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Chile - Category analysis
KEY DATA FINDINGS
RTD coffee struggles to gain acceptance in Chile
RTD coffee’s presence is narrow
Consumer taste preferences challenge the appeal of RTD coffee
RTD coffee may develop and grow but retain a niche profile
Flavour innovation and diverse content may capture a wider audience
Plant-based and functional products could help to build demand around younger generations
Inter Asian Food offers the only significant brand
Short-lived presence for major brands’ RTD coffees
The distribution of RTD coffee remains limited
Functional positioning offers some visibility but widening distribution is crucial for category development
Soft Drinks in Chile - Industry Overview
The challenging economic situation continues to exert a strong influence on performance
KEY DATA FINDINGS
Price rises and a shift to healthier options boost total value sales growth
Pursuit of healthier lifestyles accelerates with knock-on effects for soft drinks
Climate change impacts juice in Chile
Economic improvements to free up consumer spending on soft drinks
Wellness and functionality to add significant value sales growth potential to soft drinks
Better for you trend to accelerate
Coca-Cola de Chile leverages leadership of the key category to stay ahead of the field
Bless is a disruptive, fast-growing brand in juice
The competition intensifies in the distribution of soft drinks
Limitations remain for foodservice in soft drinks
Fountain sales in Chile
COUNTRY REPORTS DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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