PROSPECTS AND OPPORTUNITIES
More stable performance as RTD coffee will be supported by loyal niche of consumers
The outlook for RTD coffee in Chile over the forecast period is slightly more positive compared to its review period performance. It will likely be supported by improving economic conditions and a loyal niche of consumers - particularly those interested in Asian-related products who sustain demand for brands such as OKF Cappuccino.
Flavour diversity and higher caffeine content could help RTD coffee reach a wider audience
One major disadvantage for RTD coffee brands attempting to enter Chilean soft drinks in previous years was the limited variety of offerings. Many RTD coffee brands restricted their product lines to traditional coffee types such as cappuccino, latte, and mocha, and flavours were mostly limited to chocolate and vanilla.
Leveraging emerging functional trends to boost RTD coffee’s appeal
RTD coffee has an opportunity to leverage the emerging functionality trend, which is gradually appearing in regular hot coffee, to attract consumers looking for specific benefits. For instance, Revitta in hot coffee offers functional instant coffee options, such as energy-boosting and high-protein varieties, targeting consumers who seek support for energy and nutrition.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Chile?
- To what extent are health considerations impacting consumption of RTD Coffee in Chile?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Chile?
- Which are the leading brands in RTD Coffee in Chile?
- What potential exists for multinational or domestic soft drinks companies to expand in Chile?
- How are products distributed in RTD Coffee in Chile?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Chile - Category analysis
KEY DATA FINDINGS
RTD coffee is declining niche as it struggles to align with Chileans’ preferences
Energy drinks outcompete RTD coffee in both availability and functionality
Low availability in mainstream channels and high price limit RTD coffee sales
More stable performance as RTD coffee will be supported by loyal niche of consumers
Flavour diversity and higher caffeine content could help RTD coffee reach a wider audience
Leveraging emerging functional trends to boost RTD coffee’s appeal
Soft Drinks in Chile - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Chile
DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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