PROSPECTS AND OPPORTUNITIES
Dynamic growth with market expansion
The RTD coffee category is expected to continue its strong growth trajectory over the forecast period, supported by increasing product availability and penetration. The anticipated entry of new brands and greater visibility in retail outlets are likely to enhance consumer awareness and broaden the appeal of the product area.
Local players poised to enter the market
Following the trajectory of RTD tea, it is expected that local tea and coffee players will increasingly explore RTD coffee as an avenue for growth. The hot climate and the shift towards cooler beverage options provide a favourable environment for these players to diversify their portfolios and maximise sales.
Enhanced product range and visibility
The development of the RTD coffee category will depend on an expanding product portfolio and improved shelf visibility. The entry of Rauch Cafemio – Cappuccino at the end of the review period signals the beginning of competition in the market.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Morocco?
- To what extent are health considerations impacting consumption of RTD Coffee in Morocco?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Morocco?
- Which are the leading brands in RTD Coffee in Morocco?
- What potential exists for multinational or domestic soft drinks companies to expand in Morocco?
- How are products distributed in RTD Coffee in Morocco?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Morocco - Category analysis
KEY DATA FINDINGS
Rapid growth from a niche base
Climatic influence on consumer preferences
Starbucks’ dominance and flavour innovations
Dynamic growth with market expansion
Local players poised to enter the market
Enhanced product range and visibility
Soft Drinks in Morocco - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Morocco
DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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