COMPETITIVE LANDSCAPE
Paulig continues to strengthen its leading presence
Paulig Estonia AS remains the dominant player in RTD coffee in Estonia. The company has operated in Estonia since 1993 and has served as a key contributor to the development of coffee culture in the Baltic region.
Eugesta Eesti gains traction with Starbucks-branded products
Eugesta Eesti AS is the top-performing company in RTD coffee with its Starbucks-branded offerings. While Starbucks does not operate its own outlets in Estonia, the brand enjoys a high level of consumer recognition, allowing owing Eugesta Eesti AS to capitalise on its strong reputation and drive sales of branded products across multiple retail channels.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Estonia?
- To what extent are health considerations impacting consumption of RTD Coffee in Estonia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Estonia?
- Which are the leading brands in RTD Coffee in Estonia?
- What potential exists for multinational or domestic soft drinks companies to expand in Estonia?
- How are products distributed in RTD Coffee in Estonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Estonia - Category analysis
KEY DATA FINDINGS
Demand for RTD coffee remains highly seasonal
RTD coffee remains a niche beverage
Differentiation remains limited
RTD coffee will retain niche status
RTD could benefit from convenience and functional appeal
Planned sugary-drinks tax may influence RTD coffee consumption
Paulig continues to strengthen its leading presence
Eugesta Eesti gains traction with Starbucks-branded products
Supermarkets and hypermarkets remain primary distribution channels
Discounters continues to expand
Soft Drinks in Estonia - Industry Overview
Soft drink sales are impacted by weather, price rises, and changing consumer preferences
KEY DATA FINDINGS
Off-trade volumes decline amid cool summer and cautious consumer spending
Shift towards added-value and low-sugar beverages
Private label growth constrained by strong brand loyalty in key categories
Flat outlook as price sensitivity and category saturation limit growth
Value-added drinks will continue to gain ground among younger consumers
Weather conditions will continue to impact sales
Coca-Cola lead sales, thanks to strong positions in carbonates and energy drinks
Supermarkets and hypermarkets lead sales
Lidl drives growth of discounters
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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