PROSPECTS AND OPPORTUNITIES
Further volume growth anticipated for RTD coffee, driven by premiumisation
RTD coffee has the potential for further expansion in the Philippines over the forecast period. With international and local players, offering an ever-widening range of products at different price points, the profile of RTD coffee is expected to increase.
Tie-ups with foodservice establishments could be a key growth strategy
A number of coffee shop brands like Key Coffee, Starbucks, and UCC have entered the RTD coffee market, as they continue with their brand-building activities. As consumers increasingly seek to replicate the café experience at home, demand for RTD coffee is expected to increase.
E-commerce presence will become crucial
Incumbent players have recognised the value of establishing a strong presence on platforms like Lazada, Shopee, and TikTok, a trend likely to continue in the forecast period. Despite increased mobility, consumers are still turning to e-commerce for exclusive discounts and convenient shopping experiences.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Philippines?
- To what extent are health considerations impacting consumption of RTD Coffee in Philippines?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Philippines?
- Which are the leading brands in RTD Coffee in Philippines?
- What potential exists for multinational or domestic soft drinks companies to expand in Philippines?
- How are products distributed in RTD Coffee in Philippines?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in the Philippines - Category analysis
KEY DATA FINDINGS
RTD coffee sees sustained growth
Nestlé steps up its marketing efforts
Premiumisation drives growth in imported RTD coffee
Further volume growth anticipated for RTD coffee, driven by premiumisation
Tie-ups with foodservice establishments could be a key growth strategy
E-commerce presence will become crucial
Soft Drinks in the Philippines - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in the Philippines
Trends
DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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