COMPETITIVE LANDSCAPE
Major players offer iced variants
Douwe Egberts offers RTD iced coffee cans, including Ice Cappuccino and Ice Mocha Latte, catering to consumers looking for convenient, on-the-go options. While functional ingredients like protein or adaptogens are not yet widely available in local RTD coffee, there is growth in cold brew and iced coffee products, which are perceived as lighter and more refreshing alternatives to traditional hot coffee.
Brands battle for attention as high prices deter local consumers
While urbanisation and evolving consumer lifestyles have typically supported growth of soft drinks, the relatively high price point of RTD coffee is constraining broader market penetration.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in South Africa?
- To what extent are health considerations impacting consumption of RTD Coffee in South Africa?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in South Africa?
- Which are the leading brands in RTD Coffee in South Africa?
- What potential exists for multinational or domestic soft drinks companies to expand in South Africa?
- How are products distributed in RTD Coffee in South Africa?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in South Africa - Category analysis
KEY DATA FINDINGS
RTD coffee sees rising interest but remains constrained by affordability
Rising sales for RTD coffee in 2025
On-the-go trends spurs new launches
Struggles ahead for RTD coffee in South Africa
E-commerce and tech advancements to inform innovation
Health awareness will accelerate shift towards reduced sugar options
Major players offer iced variants
Brands battle for attention as high prices deter local consumers
Supermarkets as preferred channel for RTD coffee purchases
Forecourt retailers sees slowed growth amid rising competition
Soft Drinks in South Africa - Industry Overview
Soft drinks sees moderate volume growth as affordability and investment shape performance
Soft drinks sees moderate volume growth as affordability and investment shape performance
Advancements in production supports growth, while consumers focus on affordability
Premiumisation and sustainability remain key trends in soft drinks
E-commerce boosts engagement, and brands respond to anticipated sugar tax
Rising sales, sugar tax and new labelling requirements
Health and wellness trends will have continued impact on development
Distribution to become increasingly digital
Coca-Cola holds on to number one spot
International players dominate while local brands gain ground
Supermarkets leads as e-commerce rises fastest
Off-trade accounts for highest proportion of volume sales
Fountain sales in South Africa
COUNTRY REPORTS DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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