PROSPECTS AND OPPORTUNITIES
Increasing coffee prices will pose a challenge for RTD coffee in the coming years
With its taste, refreshment, and natural caffeine content appealing to consumers, RTD coffee is expected to see accelerating off-trade volume growth in the forecast period. However, challenges are likely to remain.
Better perception of quality will be the main focus of the industry
Companies are prioritising the source of milk and milk fat in RTD coffee as essential factors in achieving the desired flavour, texture, and overall coffee shop experience. Consumers are increasingly finding a similar taste in the canned products found in supermarkets in comparison with those found in coffee shops.
Consumer awareness of the need for sleep is a threat and an opportunity
According to Euromonitor’s Consumer Health data, sleep aids saw double-digit growth rates in the review period, and is projected to maintain elevated growth during the coming years. This illustrates growing concern in consumers’ minds directed to the quality of their sleep.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Brazil?
- To what extent are health considerations impacting consumption of RTD Coffee in Brazil?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Brazil?
- Which are the leading brands in RTD Coffee in Brazil?
- What potential exists for multinational or domestic soft drinks companies to expand in Brazil?
- How are products distributed in RTD Coffee in Brazil?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Brazil - Category analysis
KEY DATA FINDINGS
RTD coffee still not inserted in most Brazilians’ routines
Launch of RTD coffee in metal beverage cans
Forecourt retailers is the main distribution channel for RTD coffee
Increasing coffee prices will pose a challenge for RTD coffee in the coming years
Better perception of quality will be the main focus of the industry
Consumer awareness of the need for sleep is a threat and an opportunity
Soft Drinks in Brazil - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Brazil
Trends
DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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