COMPETITIVE LANDSCAPE
3 Corações dominates a shallow pool
3 Corações and its eponymous brand are projected to continue to dominate RTD coffee in off-trade volume and value sales at the end of the review period, despite an ongoing downturn in share trajectory. Importantly, Nestlé’s products started to enjoy larger shelf space in mid-2025, and they are likely to emerge as significant in off-trade share terms during the forecast period.
Players look for ways to enhance the perception of RTD coffee
Companies are prioritising the source of milk and milk fat in RTD coffee as essential to achieving the desired flavour and texture and replicating the coffee shop experience at home. Consumers are increasingly finding a similar taste in the canned products found in supermarkets to options found in coffee shops.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Brazil?
- To what extent are health considerations impacting consumption of RTD Coffee in Brazil?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Brazil?
- Which are the leading brands in RTD Coffee in Brazil?
- What potential exists for multinational or domestic soft drinks companies to expand in Brazil?
- How are products distributed in RTD Coffee in Brazil?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Brazil - Category analysis
KEY DATA FINDINGS
RTD coffee sales grow, but from a low base
Limited consumer base and weak on-the-go consumption habits hinder category development
Some bright spots for RTD coffee
RTD coffee to continue to develop and grow despite challenges
Digital media to increase awareness and the appeal of RTD coffee consumption
New “sin tax” to impact RTD coffee prices
3 Corações dominates a shallow pool
Players look for ways to enhance the perception of RTD coffee
Large modern grocery retailers improve their offer of RTD coffee
Convenience favours forecourt retailers
Soft Drinks in Brazil - Industry Overview
Soft drinks shows resilience amid economic uncertainty
KEY DATA FINDINGS
Orange juice production issues see prices spike
Traditional categories perform well amid macroeconomic challenges
Health and wellness impacts consumers’ choices
Uncertainty to continue to impact soft drinks players and consumers
A “sin tax” would disrupt the industry
Health and wellness to shape the offer and sales development
Coca-Cola Indústrias leads an intensifying competitive landscape
Dynamic brand landscape in energy drinks
Distribution is shaped by the everyday demand for soft drinks
Retail continues to dominate soft drinks sales
Fountain sales in Brazil
COUNTRY REPORTS DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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