COMPETITIVE LANDSCAPE
Coca-Cola leads RTD coffee thanks to strategic branding
Coca-Cola (Japan) Co Ltd has maintained its leadership in RTD coffee in 2025, largely through strategic branding and product renewal. In February 2025, the company revamped its Georgia brand’s bottled RTD coffee series and simultaneously appointed the popular singer Ado as the brand ambassador.
Tully’s feeds off the success of its café chain
ITO EN Ltd has emerged as the most dynamic company in RTD coffee in 2025. The company has focused on unsweetened black RTD coffee under the Tully's brand, which has proved to be a successful strategy amidst the general consumer restraint due to price hikes.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Japan?
- To what extent are health considerations impacting consumption of RTD Coffee in Japan?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Japan?
- Which are the leading brands in RTD Coffee in Japan?
- What potential exists for multinational or domestic soft drinks companies to expand in Japan?
- How are products distributed in RTD Coffee in Japan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Japan - Category analysis
KEY DATA FINDINGS
RTD coffee under pressure to revamp its image
Demand for RTD coffee negatively impacted by price hikes and heatwaves
New products featuring plant-based milk are rapidly emerging in Japan
Continuous shift from cans to bottles expected
Coca-Cola and Suntory's battle in RTD coffee ramps up in vending
Health-conscious innovations and mushroom coffee offer growth potential
Coca-Cola leads RTD coffee thanks to strategic branding
Tully’s feeds off the success of its café chain
Supermarkets Lead in RTD Coffee Distribution Amid Decline in Vending Machines
Vending slow to adapt to shift towards cashless payments
Soft Drinks in Japan - Industry Overview
Rising prices put pressure on volume sales in 2025
KEY DATA FINDINGS
Price rises lead to a decline in off-trade volume sales of soft drinks in 2025
Functional soft drinks gain prominence
Innovation has become faster, riskier, and more culturally embedded
Shrinking population likely to limit opportunities for volume growth
Healthy and natural products likely to attract more interest moving forward
Vending evolving as it looks to meet the needs of modern consumers
Coca-Cola and Suntory continue to invest in product development and innovation
Nippon Del Monte finds success with new line of tomato juice
Label-less products gain traction as online sales rise
On-trade volume sales continue to recover buoyed by interest in RTD tea
Fountain sales in Japan
COUNTRY REPORTS DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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