COMPETITIVE LANDSCAPE
RTD coffee remains a highly consolidated market
RTD coffee is characterised by a high level of consolidation and competition, primarily shaped by a few dominant players, including Nestlé Singapore, Pokka Corp, and Meng Chong. In June 2025, Nestlé Singapore became the first company in ASEAN to introduce its Nescafé Espresso Concentrate.
Pokka leads with its focus on new product development and innovation
Nestlé Singapore maintains a strong competitive edge in the RTD coffee market through its brand recognition, extensive distribution network, and strategic product innovation. However, it faces challenges from global competitors and local brands that are increasingly focusing on premium and specialised offerings.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Singapore?
- To what extent are health considerations impacting consumption of RTD Coffee in Singapore?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Singapore?
- Which are the leading brands in RTD Coffee in Singapore?
- What potential exists for multinational or domestic soft drinks companies to expand in Singapore?
- How are products distributed in RTD Coffee in Singapore?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Singapore - Category analysis
KEY DATA FINDINGS
Category maturity limits growth opportunities for RTD coffee
RTD coffee suffers from maturity and evolving consumer preferences
Coffee concentrates and kopi offer stiff competition to RTD coffee
Sales of RTD coffee expected to stagnate but opportunities still exist in the market
MAD Foods targets health-conscious consumers with functional oat milk RTD coffee
Nestlé leverages sustainability and innovation to boost its RTD coffee sales
RTD coffee remains a highly consolidated market
Pokka leads with its focus on new product development and innovation
Supermarkets and convenience stores dominate sales of RTD coffee
Small local grocers appeal to traditional shoppers while vending introduces new opportunities
Soft Drinks in Singapore - Industry Overview
Soft drinks sales rise with a focus on health and convenience
KEY DATA FINDINGS
Sales of soft drinks on the rise but players under pressure to adapt to evolving trends
Consumers looking for healthier options
Soft drinks continues to benefit from a strong focus on innovation
Sales set to grow fuelled by evolving consumer preferences and new innovations
Consumers expected to lean towards healthier options
Convenience and sustainability concerns likely to inform packaging choices
Coca-Cola cements its lead with strong portfolio of brands and products
F&N Foods and Pokka Corp continue to invest in innovative and healthier options
Supermarkets retain a key role in the distribution of soft drinks
Retail vs foodservice split
Fountain sales in Singapore
COUNTRY REPORTS DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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