PROSPECTS AND OPPORTUNITIES
Positive outlook over forecast period
RTD coffee has promising growth potential. However, price will remain a significant barrier to broader adoption.
Younger consumers drive volume growth
The growing on-the-go lifestyle and the rising number of younger working professionals of under 30-yearso-of-age, particularly in Kazakhstan's major cities, will be key drivers of RTD coffee consumption. As urbanisation increases and more people adopt busy, fast-paced routines, the demand for convenient drink options like RTD coffee will rise.
RTD coffee ripe for innovation
Currently, brands have a prime opportunity to find their niche as consumer preferences are still evolving. Brands could introduce premium flavours that go beyond traditional offerings to attract those seeking a more exciting coffee experience.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Kazakhstan?
- To what extent are health considerations impacting consumption of RTD Coffee in Kazakhstan?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Kazakhstan?
- Which are the leading brands in RTD Coffee in Kazakhstan?
- What potential exists for multinational or domestic soft drinks companies to expand in Kazakhstan?
- How are products distributed in RTD Coffee in Kazakhstan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Kazakhstan - Category analysis
KEY DATA FINDINGS
Healthy volume growth, though from low base
Growing coffee culture presents both opportunities and challenges
Food Empire Holdings and Lotte Group continue to lead consolidated competitive landscape
Positive outlook over forecast period
Younger consumers drive volume growth
RTD coffee ripe for innovation
Soft Drinks in Kazakhstan - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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