COMPETITIVE LANDSCAPE
Two top players continue to dominate
Future Enterprises, which distributes Food Empire Holding’s MacCoffee, continues to have a significant foothold. Its affordable pricing and strong brand recognition, including its popular 3-in-1 products, support its leadership.
Little space for more premium players
There are more premium players, such as Starbucks, which is distributed by Alshaya, and Jacobs Douwe Egberts, with its Jacobs brand. However, with RTD coffee considered to be expensive anyway, there is little thirst for the more premium brands, and they account for much smaller volume share.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Kazakhstan?
- To what extent are health considerations impacting consumption of RTD Coffee in Kazakhstan?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Kazakhstan?
- Which are the leading brands in RTD Coffee in Kazakhstan?
- What potential exists for multinational or domestic soft drinks companies to expand in Kazakhstan?
- How are products distributed in RTD Coffee in Kazakhstan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Kazakhstan - Category analysis
KEY DATA FINDINGS
RTD coffee still an emerging product
Healthy volume growth in 2025
Volume sales continue to be low
Lower growth over forecast
RTD coffee ripe for innovation
Younger consumers drive volume growth
Two top players continue to dominate
Little space for more premium players
Small local grocers lead retail distribution, but are losing volume share
Minimal volume sales through foodservice
Soft Drinks in Kazakhstan - Industry Overview
2025 marks a recovery, as inflation eases
KEY DATA FINDINGS
Recovery, after previous difficult year
Consumers still price sensitive
RTD tea strongest performer
Continuing flavour innovation
Moderate volume growth over forecast period
Continuing price sensitivity
Continuing regulatory pressure on energy drinks
Coca-Cola holds on to commanding lead and makes strong recovery after difficult 2024
RG Brands has significant foothold
Small local grocers lead, but lose value share
E-commerce and convenience stores register healthy value growth
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!