COMPETITIVE LANDSCAPE
Luna's rise reshapes the competitive landscape of RTD coffee
The competitive landscape within RTD coffee in Saudi Arabia proved highly dynamic in 2025, witnessing a significant shift in leadership. Luna Ice Coffee, produced by National Food Industries Co Ltd, emerged as the leading player in off-trade volume terms, demonstrating an exceptional surge in sales and share that surpassed all other competitors.
Nestlé and local innovators also fuel rapid evolution in RTD coffee
In 2025, Nescafé, under Nestlé Saudi Arabia LLC, demonstrated significant dynamism within RTD coffee, successfully doubling its share of off-trade volume sales from the previous year. This impressive performance was underpinned by its established reputation and leading position in the Kingdom's hot coffee category in retail.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Saudi Arabia?
- To what extent are health considerations impacting consumption of RTD Coffee in Saudi Arabia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Saudi Arabia?
- Which are the leading brands in RTD Coffee in Saudi Arabia?
- What potential exists for multinational or domestic soft drinks companies to expand in Saudi Arabia?
- How are products distributed in RTD Coffee in Saudi Arabia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Culture, climate, and innovation drive dynamic growth for RTD coffee
Cultural roots and flavour variation drive dynamic expansion in RTD coffee
On-the-go lifestyles and hot climate fuel dynamism for RTD coffee
Convenience and cultural flavours will shape growth in RTD coffee in Saudi Arabia
RTD coffee expected to innovate to meet evolving health demands
Local flavours and speciality outlets are set to shape RTD coffee
Luna's rise reshapes the competitive landscape of RTD coffee
Nestlé and local innovators also fuel rapid evolution in RTD coffee
The supremacy of hypermarkets and the rise of discounters
Supermarkets and online platforms are reshaping the distribution of RTD coffee
COUNTRY REPORTS DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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