COMPETITIVE LANDSCAPE
Ennstal Milch leads, providing a reliable, high-quality, and indulgent product
Ennstal Milch KG, primarily through its Landessa brand, secured the largest retail value share in RTD coffee in 2025, demonstrating its success in providing a reliable, high-quality, and indulgent product that commands consumer spend. However, this brand-led dominance is immediately and aggressively pressured by the next tier of the market, where private label products are a core competitor.
Franck is the most dynamic player, bridging its heritage with modern trends
Franck dd was the most dynamic company in RTD coffee in 2025 thanks to its expanding RTD coffee portfolio and a strong connection to the Croatian coffee culture. Franck successfully capitalised on its longstanding reputation as the country’s leading coffee producer by translating its expertise in roasted and instant coffee into the growing RTD coffee market.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Croatia?
- To what extent are health considerations impacting consumption of RTD Coffee in Croatia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Croatia?
- Which are the leading brands in RTD Coffee in Croatia?
- What potential exists for multinational or domestic soft drinks companies to expand in Croatia?
- How are products distributed in RTD Coffee in Croatia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Croatia - Category analysis
KEY DATA FINDINGS
Rising seasonal demand and innovation drive growth
RTD coffee is still in its early adoption phase
Rosy outlook over the forecast period
Advancements in production, distribution, and digital engagement position RTD coffee as a modern, lifestyle-driven category
Ennstal Milch leads, providing a reliable, high-quality, and indulgent product
Franck is the most dynamic player, bridging its heritage with modern trends
Combined dominance of small local grocers and forecourt retailers as the market is heavily driven by on-the-go consumption
Vending benefits from consumers increasingly seeking convenient, on-the-go coffee
Soft Drinks in Croatia - Industry Overview
Steady expansion, with rising demand in several key categories
KEY DATA FINDINGS
Innovation is faster, riskier, and more culturally embedded
Affordability reshapes competitive dynamics
Functional beverages and health benefits drive premium growth
Volume growth driven by tourism, lifestyle shifts, and continuous innovation
Both local and international producers adapt to a mature yet steadily expanding environment
Distribution to become more diversified and digitally connected
Through a balance of tradition, innovation, and premiumisation, Jamnica secures its leading position
Diversification and functional product development drive growth of Vindija
Soft drinks becomes more competitive and diversified
Supermarkets maintain their clear lead, combining scale, variety, and promotional power
Accelerating shift toward digital convenience and hybrid shopping habits
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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