PROSPECTS AND OPPORTUNITIES
Recovery in purchasing power to provide an impetus to growth
With consumers’ lives becoming increasingly busy, products that can be consumed on-the-go are set to keep rising in popularity over the forecast period. RTD coffee is set to benefit from the improved financial position of many consumers as the inflation rate falls and average unit prices moderate.
Incumbent players face competition from premium brands and private label
The incumbent producers of RTD coffee are expected to reinforce their popularity and success in Austria over the forecast period, thus driving growth with new product launches and innovation. These brands will strengthen the appeal of RTD coffee and attract new audiences with more specialised products.
Alternative distribution channels to support growth of RTD coffee
As RTD coffee is often consumed on-the-go, alternative distribution channels like vending machines or small local grocers will continue to play a stronger role. Even though supermarkets will continue to dominate sales due to the larger selection available and high levels of convenience, RTD coffee is often found in highly frequented areas such as train stations, public buildings, and shopping/pedestrian malls.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Austria?
- To what extent are health considerations impacting consumption of RTD Coffee in Austria?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Austria?
- Which are the leading brands in RTD Coffee in Austria?
- What potential exists for multinational or domestic soft drinks companies to expand in Austria?
- How are products distributed in RTD Coffee in Austria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Austria - Category analysis
KEY DATA FINDINGS
RTD coffee witnesses slowdown in volume sales
Coffee consumption is heavily focused on the on-trade experience
Premium offerings expand in RTD coffee
Recovery in purchasing power to provide an impetus to growth
Incumbent players face competition from premium brands and private label
Alternative distribution channels to support growth of RTD coffee
Soft Drinks in Austria - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Austria
DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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