COMPETITIVE LANDSCAPE
Emmi Austria defends its lead in RTD coffee with new product launches
Emmi Austria GmbH remains the leading company in RTD coffee in 2025. For many consumers in Austria, the Emmi brand is synonymous with RTD coffee.
Private label the big winner thanks to differentiated offering and low pricing
Private label generally experienced above-average growth in 2025, with Spar Österreichische Warenhandels AG’s S-BUDGET private label line recording the most dynamic growth in RTD coffee. The main selling point of private label is usually the aggressive pricing, but leading retailers have long since differentiated their offerings by offering RTD coffee that targets different consumer groups, and they are always up to date with current consumer trends.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Austria?
- To what extent are health considerations impacting consumption of RTD Coffee in Austria?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Austria?
- Which are the leading brands in RTD Coffee in Austria?
- What potential exists for multinational or domestic soft drinks companies to expand in Austria?
- How are products distributed in RTD Coffee in Austria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Austria - Category analysis
KEY DATA FINDINGS
RTD coffee benefits from its convenience
On-the-go lifestyles drive demand for RTD coffee in Austria
More choice helping to fuel demand
Differentiation expected to drive demand for RTD coffee
The popularity of energy drinks is not expected to impact sales
Concentrates does not present serious competition for RTD coffee
Emmi Austria defends its lead in RTD coffee with new product launches
Private label the big winner thanks to differentiated offering and low pricing
Supermarkets dominate sales
E-commerce continues to make slow progress
Soft Drinks in Austria - Industry Overview
New bottle deposit regulation deals a short-term blow to sales of soft drinks
KEY DATA FINDINGS
Mixed performances seen across soft drinks but overall sales decline in 2025
New bottle deposit scheme has a big impact on the market
On-trade sales continue to recover thanks to improving consumer sentiment
Players likely to respond to deposit scheme with new packaging innovations
Tap water could pose a threat to sales of soft drinks
New product development likely to focus on healthier options
Coca-Cola retains the lead but loses share in 2025
Competition heats up with private label making further inroads
Supermarkets dominate thanks to the channel’s strong reach
Vending and e-commerce continue to win share but challenges remain
Fountain sales in Austria
COUNTRY REPORTS DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!