PROSPECTS AND OPPORTUNITIES
Moderate volume growth is anticipated for RTD coffee as seasonality will remain an ongoing challenge
The RTD coffee category is expected to experience moderate growth over the forecast period, with off-trade volume sales set to grow at a CAGR of 2%. While the demand for convenient coffee options continues to rise, seasonality remains a significant barrier to stronger growth.
Traditional, hot coffee is expected to remain the consumer favourite, limiting the performance of RTD coffee
Despite the convenience and novelty of RTD coffee, hot coffee will remain the dominant choice for consumers over the forecast period. The preference for freshly brewed coffee, particularly from cafés or at-home brewing, continues to overshadow the appeal of pre-packaged RTD coffee options.
Brands may look to innovate within RTD coffee, offering functional and plant-based goods to drive growth
Moderate retail volume growth is expected over the forecast period, with RTD coffee facing challenges in overcoming its seasonal nature and the established preference for hot coffee. However, the traditional coffee market in Lithuania is saturated, with most innovations focused on existing subcategories, such as variations in roast levels or brewing methods.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Lithuania?
- To what extent are health considerations impacting consumption of RTD Coffee in Lithuania?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Lithuania?
- Which are the leading brands in RTD Coffee in Lithuania?
- What potential exists for multinational or domestic soft drinks companies to expand in Lithuania?
- How are products distributed in RTD Coffee in Lithuania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Lithuania - Category analysis
KEY DATA FINDINGS
A positive performance for RTD coffee is aided by the long summer season
Strong performance in forecourt retailers where on-the-go purchases boost growth
RTD coffee faces intense competition from the energy drinks category
Moderate volume growth is anticipated for RTD coffee as seasonality will remain an ongoing challenge
Traditional, hot coffee is expected to remain the consumer favourite, limiting the performance of RTD coffee
Brands may look to innovate within RTD coffee, offering functional and plant-based goods to drive growth
Soft Drinks in Lithuania - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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