COMPETITIVE LANDSCAPE
Paulig retains leading presence
Paulig Baltic AS is the leading company in RTD coffee in Lithuania, holding the largest off-trade volume share. The company offers a selection of cold brews, catering to consumers looking for convenient, ready-to-drink coffee options.
Lidl continues to expand
Lidl Lietuva UAB has recorded the strongest growth in RTD coffee, despite offering a relatively limited range of private label products. The retailer’s focus on affordability appeals to price-sensitive consumers and has helped it capture market share even in a niche category.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Lithuania?
- To what extent are health considerations impacting consumption of RTD Coffee in Lithuania?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Lithuania?
- Which are the leading brands in RTD Coffee in Lithuania?
- What potential exists for multinational or domestic soft drinks companies to expand in Lithuania?
- How are products distributed in RTD Coffee in Lithuania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Lithuania - Category analysis
KEY DATA FINDINGS
Weak demand for RTD coffee
Modest growth amid seasonal and distribution challenges
Strong competition from energy drinks
Modest growth with seasonality and lack of investment remaining ongoing challenges
Limited innovation and consumer perceptions will constrain sales
Sugar tax will likely impact retail prices
Paulig retains leading presence
Lidl continues to expand
Supermarkets leads sales
E-commerce gains traction through convenience and value
Soft Drinks in Lithuania - Industry Overview
Soft drinks under pressure from weather, price pressures and health trends
KEY DATA FINDINGS
Soft drinks volumes decline amid cold summer weather and creeping inflation
Shift towards low sugar options
Energy drinks drives growth
Modest growth despite ongoing challenges
Private label offerings could gain traction
Added-value drinks deliver above-average growth
Birštono Mineraliniai Vandenys and Coca-Cola remain key industry players
Private label fuels growth for Maxima while Red Bull benefits from expansion of energy drinks
Supermarkets remains leading channel
Convenience stores leads growth while e-commerce continues to expand
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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