COMPETITIVE LANDSCAPE
Juustoportti continues to benefit from purchase of the Frezza brand
Juustoportti Oy is the leading player in RTD coffee, having benefitted from the purchase of the Frezza brand from Gustav Paulig Oy Ab in 2023. The company has been expanding with health and wellness value-added benefits, taking RTD coffee to a new level by combining it with a protein shake, delivering Frezza Protein Shake Espresso and Milkshake, with added protein, and marketed to deliver “the energy of a coffee, the power of protein, and the softness of a milkshake”.
Meira benefits from popularity of its Segafredo RTD coffee brand
Meira Oy is seeing particularly dynamic company growth in 2025, benefitting from its Segafredo RTD coffee brand which was launched in 2023 and which offers such options as Choco Cappuccino and Caramel Macchiato. These products appeal to local preferences for less sweet, more adult tastes, with authenticity which resonates well with Finnish coffee culture.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Finland?
- To what extent are health considerations impacting consumption of RTD Coffee in Finland?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Finland?
- Which are the leading brands in RTD Coffee in Finland?
- What potential exists for multinational or domestic soft drinks companies to expand in Finland?
- How are products distributed in RTD Coffee in Finland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Finland - Category analysis
KEY DATA FINDINGS
Sales of RTD coffee see a healthy performance thanks to offering convenient, on-the-go options
RTD coffee particularly popular with busy, younger consumers who follow modern trends
Health and wellness features and ethical coffee sourcing feature in new product developments
Ongoing positive sales ahead, with a variety of new product developments expected
Premiumisation strategies will help RTD coffee compete against regular coffee and energy drinks
Modern innovations include sustainable coffee printing ink
Juustoportti continues to benefit from purchase of the Frezza brand
Meira benefits from popularity of its Segafredo RTD coffee brand
Hypermarkets and supermarkets benefit from wide assortments and frequent special offers
Retail e-commerce continues its strong growth from a low base
Soft Drinks in Finland - Industry Overview
Positive sales supported by steady demand for a variety of soft drinks
KEY DATA FINDINGS
Flavour innovation is a key trend in new product developments in soft drinks
Health and wellness trends continue to inspire low-sugar and functional beverages
Demand for convenience leads to a wider range of format sizes to meet on-the-go needs
Positive sales will continue, supported by baseline demand and new product developments
Health and wellness trends will remain key to innovations in soft drinks
Sustainability and ethical sourcing will become increasingly standard
Coca-Cola maintains lead thanks to strong brand recognition and high consumer loyalty
Meira benefits from entering RTD coffee with Segafredo brand, which is well-known for its sustainability initiatives
Hypermarkets and supermarkets benefit from wide assortments and frequent special offers
Retail e-commerce continues its strong growth from a low base
Foodservice vs retail split
Fountain sales in Finland
COUNTRY REPORTS DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!