PROSPECTS AND OPPORTUNITIES
Continued growth expected for RTD coffee, but at a slower rate
RTD coffee is set to record further low year-on-year volume and current value sales growth over the forecast period, with more consumers opting for quick and convenient coffee drinks. However, the rate of growth will be slower than in 2024 as the category approaches greater maturity.
Supermarkets will remain the dominant sales channel over the forecast period
Due to the strong presence of RTD coffee in supermarkets, particularly brands like Emmi and Crémo, this distribution channel is expected to continue to represent the largest percentage of sales in the years ahead. However, with the growing selection of private label products and occasional brand offers, discounters is set to gain momentum.
Challenges lie ahead as other soft drinks encroach on RTD coffee’s territory
Looking ahead, RTD coffee is expected to face growing challenges from other soft drinks and alternatives that are considered to be healthier. These include RTD tea with energy-boosting formulations containing mate, a natural source of caffeine; flavoured and functional water; sports drinks; and organic energy drinks.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Switzerland?
- To what extent are health considerations impacting consumption of RTD Coffee in Switzerland?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Switzerland?
- Which are the leading brands in RTD Coffee in Switzerland?
- What potential exists for multinational or domestic soft drinks companies to expand in Switzerland?
- How are products distributed in RTD Coffee in Switzerland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Switzerland - Category analysis
KEY DATA FINDINGS
Volume and value growth for RTD coffee in 2024
Ongoing innovation benefits the category by maintaining consumer interest
Consolidated competitive landscape favours Emmi once again
Continued growth expected for RTD coffee, but at a slower rate
Supermarkets will remain the dominant sales channel over the forecast period
Challenges lie ahead as other soft drinks encroach on RTD coffee’s territory
Soft Drinks in Switzerland - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Switzerland
DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!