COMPETITIVE LANDSCAPE
Emmi AG consolidates its dominant position
Despite the growing popularity of RTD coffee, the competitive landscape remained rather concentrated, with a few large competitors accounting for the vast majority of sales, including Emmi AG, Crémo SA, Migros Genossenschaftsbund eG, and Arla Foods Amba. Even though there are various other smaller players, including some renowned coffee brands such as Starbucks, the dominance of existing major players with local origins and large portfolios makes it difficult for new entrants to gain momentum.
Starbucks holds a solid position in RTD coffee
The strong popularity of Starbucks RTD coffee paired with strong price promotions at leading retailers, supported the volume sales growth of Arla Foods Amba in 2025. The large product selection available includes some of the coffeeshop’s favourites like Frappuccino Mocha.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Switzerland?
- To what extent are health considerations impacting consumption of RTD Coffee in Switzerland?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Switzerland?
- Which are the leading brands in RTD Coffee in Switzerland?
- What potential exists for multinational or domestic soft drinks companies to expand in Switzerland?
- How are products distributed in RTD Coffee in Switzerland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Switzerland - Category analysis
KEY DATA FINDINGS
RTD coffee embraces stronger growth
RTD coffee suits active and hectic schedules
Reduced sugar and lactose-free variants stand out
Swiss coffee culture will support category growth
Technological advances to support RTD coffee supply chain
Health and sustainability will be defining features in category development
Emmi AG consolidates its dominant position
Starbucks holds a solid position in RTD coffee
Supermarkets is the dominant channel
Retail e-commerce recorded strong sales growth
Soft Drinks in Switzerland - Industry Overview
Solid performance for soft drinks
KEY DATA FINDINGS
Functional products in demand as health-focus continues to shape demand
Economic conditions weigh on category performance
Sustainability drives consumers towards local products
Slower volume growth is anticipated
Strong preference for local and Swiss-made products
Stability in channel and outlet preferences
Grocery retailers lead with extensive private label range
Intelligentfood Schweiz AG enjoys strong growth
Supermarket channel holds majority of retail value share
Vending and retail e-commerce makes strides
Foodservice struggles in comparison to the retail trade
Fountain sales in Switzerland
COUNTRY REPORTS DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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