PROSPECTS AND OPPORTUNITIES
Bright outlook for a fast-developing category
The outlook for RTD coffee in Hungary is bright, with projected strong off-trade volume and value (constant 2024 prices) CAGRs over the forecast period. This forecast is underpinned by growing consumer awareness of the category and its offer and the growth opportunities created by low per capita consumption.
Innovations covering products and packaging to pique the interest of existing and new consumers
The main drivers of development are expected to be innovations covering various aspects of RTD coffee. The wide range of flavours, including more unusual or exotic options like strawberry-white chocolate, was already a significant contributor at the end of the review period.
Premiumisation trend to add dynamism to RTD coffee
A premiumisation trend is set to drive significant growth development and opportunities in RTD coffee. As economic conditions improve, consumers of RTD coffee increasingly prioritise products with high-quality ingredients, by recognised coffee brands and with attractive packaging, despite their higher prices.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Hungary?
- To what extent are health considerations impacting consumption of RTD Coffee in Hungary?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Hungary?
- Which are the leading brands in RTD Coffee in Hungary?
- What potential exists for multinational or domestic soft drinks companies to expand in Hungary?
- How are products distributed in RTD Coffee in Hungary?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Hungary - Category analysis
KEY DATA FINDINGS
Slower unit price growth, low per capita consumption, innovation and price promotions boost demand
Premium image of RTD coffee and smaller price difference with private label spur a preference for brands
Hell Energy Magyarország continues to invest to consolidate its leadership of RTD coffee
Bright outlook for a fast-developing category
Innovations covering products and packaging to pique the interest of existing and new consumers
Premiumisation trend to add dynamism to RTD coffee
Soft Drinks in Hungary - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Hungary
DISCLAIMER
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Coffee research and analysis database.
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