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Challenging economic environment continues to put pressure on sales in 2025
The consumer appliances market in Norway is characterised by a growing demand for sustainable and energy-efficient products, driven by increasing household environmental awareness and cost-of-living pressures. In 2025, volume sales of consumer appliances declined due to weak household confidence and economic uncertainty. The increasing demand for energy-efficient and sustainably produced consumer appliances should have a positive impact on replacement sales moving forward.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Dishwashers
- Home Laundry Appliances
- Large Cooking Appliances
- Microwaves
- Refrigeration Appliances
- Air Treatment Products
- Food Preparation Appliances
- Personal Care Appliances
- Small Cooking Appliances
- Vacuum Cleaners
If you're in the Consumer Appliances industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Appliances in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Appliances in Norway?
- Which are the leading brands in Norway?
- How are products distributed in Norway?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Consumer Appliances in Norway
Challenging economic environment continues to put pressure on sales in 2025
Chart 1 Key Trends 2025
Chart 2 Analyst Insight
Low confidence and economic uncertainty limits sales growth in consumer appliances
Sales of refrigeration appliances driven by high penetration and replacement needs
Sustainability and price sensitivity shape consumer behaviour
Consumer appliances market set for gradual recovery but challenges remain
Demand for refrigeration appliances set to remain stable
Sustainability and intelligent technology to drive innovation
Chart 3 Growth Decomposition of Consumer Appliances 2024-2029
Established brands maintain lead through trust and innovation
Opportunities arise for new entrants and innovation
Appliances and electronics specialists drive offline sales
Retail e-commerce gains traction with omnichannel retailing
No new retail brands or concepts expected to emerge in 2026
Sustainability drives innovation in appliance design
Chart 4 Miele Updates its Miele G 5000 Series of Dishwashers
Smart and AI-powered technology enhances appliance functionality
Chart 5 Samsung Expands its “Screens Everywhere” Concept in Home Laundry Appliances
Multi-functionality and compact design drive consumer preference
Chart 6 Electrolux Launches the Electrolux Ultimate 80 Wet and Dry Stick Vacuum Cleaner
Chart 7 Real GDP Growth and Inflation 2020-2030
Chart 8 PEST Analysis in Norway 2025
Chart 9 Key Insights on Consumers in Norway 2025
Chart 10 Consumer Landscape in Norway 2025
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Dishwashers in Norway
KEY DATA FINDINGS
A weak housing market and economic pressures suppress the growth of dishwashers in 2025
Chart 11 Key Trends 2025
Chart 12 Analyst Insight
Consumers delay purchases amid economic uncertainty and high prices
Built-in dishwashers is the most dynamic category
Energy efficiency becoming a growing concern for consumers and manufacturers
Chart 13 Samsung Launches Bespoke Range with Improved Energy Efficiency
Chart 14 LG Launches the TrueSteam and QuadWash Innovations
Consumers prioritise convenience and sustainability in dishwashers
Built-in dishwashers to remain dominant due to high penetration
Business impact of trends on dishwashers manufacturers and retailers
Global brands maintain lead with established presence
No notable mergers or acquisitions and limited innovation
Appliances and electronics specialists drive offline sales
Retail e-commerce emerges as fastest growing channel
No new retail brands or concepts emerge in 2026
Samsung and LG drive innovation with energy efficiency and improved hygiene
Home Laundry Appliances in Norway
KEY DATA FINDINGS
Economic pressures weigh on demand for home laundry appliances in 2025
Chart 15 Key Trends 2025
Chart 16 Analyst Insight
Uncertain economic environment hinders sales growth but AI and tech innovation offers hope
Automatic washing machines dominate sales
Automatic washer dryers benefit from multifunctional positioning
Consumers drive demand for convenient and sustainable solutions
Automatic washer dryers to gain prominence by 2030
Business impact of sustainability and premiumisation trends
Leading brands maintain dominance through innovation and scale
Market to stabilise with opportunities in premium and sustainable appliances
Appliances and electronics specialists lead the distribution of home laundry appliances
E-commerce gains traction with focus on convenience and personalisation
No new retail brands or concepts in the pipeline for 2026
Roborock and Miele invest in innovation with multifunctional appliances
Chart 17 Roborock Launches Zeo One, Zeo Lite and Zeo Mini
Chart 18 Miele Continues to Evolve its Miele App
Chart 19 ASKO Launches ASKO Scandinavian Laundry Care 2.0
Large Cooking Appliances in Norway
KEY DATA FINDINGS
Sales decline in 2025 but the future looks brighter for large cooking appliances
Chart 20 Key Trends 2025
Chart 21 Analyst Insight
Consumers delay purchases amid economic uncertainty
Built-in hobs outperforms the overall category
Trend towards energy efficiency gains traction
Sustainability and smart technology drive growth
Cookers remain dominant, ovens show fastest growth
Smart technology and service bundling to enhance value proposition
Leading players maintain dominance in large cooking appliances
Steam functions attract interest
Appliances and electronics specialists drive offline sales but e-commerce leads distribution
E-commerce gains traction with omnichannel strategies
No new retail concepts expected to emerge in 2026
Electrolux and Bosch drive innovation with smart features and customisation
Chart 22 Electrolux Launches Electrolux 800 SteamPro MealAssist with AI TasteAssist Innovation
Chart 23 Bosch Looks to Differentiate with a Focus on Accessories
LG focuses on multi-functionality and compact design
Chart 24 LG Focuses on Added Features to Differentiate its Range
Microwaves in Norway
KEY DATA FINDINGS
Market saturation and economic pressures limit demand for microwaves in 2025
Chart 25 Key Trends 2025
Chart 26 Analyst Insight
Sales of microwaves slump but increased functionality offers potential for growth
Freestanding microwaves remains the largest category in a polarised market
Smart and AI-powered microwaves bring added value to the market
Chart 27 LG Launches Innovative LG Signature Line
Households set to drive demand for multi-functional and design-led microwaves
Freestanding microwaves to remain dominant
Sustainability concerns set to shape the future of microwaves
Leading brands maintain dominance through innovation and trust
Design and functionality key factors in the purchasing decision
Appliances and electronics specialists drive offline sales
Retail e-commerce maintains strong presence
No new retail concepts expected to emerge in 2026
LG drives premiumisation with innovative built-in microwaves
Chart 28 LG Launches a New Series of Built-In Microwaves
Refrigeration Appliances in Norway
KEY DATA FINDINGS
A difficult year for refrigeration appliances as economic pressures limit growth
Chart 29 Key Trends 2025
Chart 30 Analyst Insight
Slow housing market and high penetration hinder growth
Fridge freezers dominate the market in 2025
Energy efficiency and AI-powered solutions driving innovation
Sustainability and design drive future growth prospects
Consumers set to pay more attention to aesthetics and design in their product choices
Smart technology and energy efficiency set to drive innovation and growth
Leading players maintain dominance through innovation, reputation and supply agreements
Stable competitive landscape with no new entrants or major deals
Appliances and electronics specialists drive offline sales
Retail e-commerce gains traction with a focus on omnichannel strategies
No new retail brands or concepts expected to emerge in 2026
Samsung drives innovation with smart and AI-powered technology
Chart 31 Samsung Teams up with Jamie Oliver
Bertazzoni and Samsung promote premiumisation with luxury designs
Chart 32 Samsung Promotes Energy Efficiency with its new “Screens Everywhere” Range
Chart 33 Bertazzoni Expands its Modern Series Range
Air Conditioners in Norway
KEY DATA FINDINGS
Focus on energy efficiency drives sales of air conditioners in 2025
Chart 34 Key Trends 2025
Chart 35 Analyst Insight
Households prioritise energy efficiency and long-term value
Split air conditioners dominate sales due to greater efficiency
Energy efficiency and compact, multi-functional designs draw interest from consumers
Household preferences set to drive demand for stylish and efficient air conditioners
The shift towards smaller homes expected to inform product design
Sustainability and design drive future growth and development
Mitsubishi and Panasonic dominate split air conditioners
No significant mergers or new launches expected
Appliances and electronics specialists key to sales while e-commerce makes inroads
Retail e-commerce drives growth with omnichannel retailing
No new retail concepts expected to emerge in 2026
Philips and LG drive innovation with multi-functional and smart designs
Chart 36 Philips Launches its Panasonic RAC Solo
Chart 37 LG Integrates its ThinQ Technology into its Split Air Conditioners
Mitsubishi boosts energy efficiency with eco-friendly refrigerant
Chart 38 Mitsubishi Updates its Mitsubishi SUMO Range
Heat Pumps in Norway
KEY DATA FINDINGS
A tough year for heat pumps but focus on energy efficiency offers some hope for growth
Chart 39 Key Trends 2025
Chart 40 Analyst Insight
Soft housing market and price-sensitivity hinder sales
Air to water heat pumps offer potential for long-term savings
Energy efficiency is key
Households prioritise energy efficiency in heating solutions
Air to water heat pumps to remain dominant despite slow growth
Smart innovations to shape product development and drive growth
Nibe strengthens its lead through a comprehensive product portfolio
No significant mergers or acquisitions or new launches
Builder merchants and construction drives sales through professional installation
Retail e-commerce emerges as fastest growing sales channel
No new retail concepts or collaborations expected to emerge in 2026
Nibe and Panasonic drive innovation with multi-functional and smart heat pumps
Chart 41 Panasonic Launches Aquarea Home App
Sustainability and energy efficiency drive demand for air to water heat pumps
Chart 42 Nibe Puts Sustainability and Energy Efficiency at the Forefront with Nibe S735C
Food Preparation Appliances in Norway
KEY DATA FINDINGS
Cautious spending behaviour puts pressure on sales of food preparation appliances
Chart 43 Key Trends 2025
Chart 44 Analyst Insight
Household caution and changing preferences dampen sales
Blenders remains the largest category despite sales decline
Multi-functionality drives market trends and consumer choices
Manufacturers drive innovation with smart technology and design
Blenders set to maintain dominance as other categories show mixed results
Sustainability and design set to drive business opportunities and challenges
Bosch and Braun lead with strong brand presence
SharkNinja's focus on innovation and strategic expansion
Appliances and electronics specialists drive offline sales
Retail e-commerce gains traction with competitive pricing
Sustainability and multifunctionality shaping retail trends
Manufacturers innovate through multi-functionality and premium features
Chart 45 Launch of the New Kenwood kMix Countertop Mixer
Nutribullet drives premiumisation with limited-edition designs
Chart 46 Limited Edition Launch of Nutribullet X McLaren F1 Team
Convenience and customisation shape product development
Chart 47 De’Longhi Launches NutriBullet Flip and NutriBullet Portable
Personal Care Appliances in Norway
KEY DATA FINDINGS
Demand for oral care appliances fuels category growth in 2025
Chart 48 Key Trends 2025
Chart 49 Analyst Insight
Smart technologies drive growth in oral care appliances
Oral care appliances drive sales
Technological innovation shapes consumer behaviour and market trends
Consumers drive demand for multi-functional and sustainable products
Oral care appliances to remain largest category
Sustainability and design to shape future product development
Established brands dominate with strong consumer loyalty
No significant mergers or acquisitions expected to impact the market
E-commerce dominates sales by offering convenience and personalisation
No new retail brands or concepts emerge in 2026
Omnichannel strategies growing in importance
Dyson and Oral-B drive innovation with advanced features
Chart 50 Dyson Launches Dyson Airwrap CO-ANDA 2X
Chart 51 Procter & Gamble Launches Oral-B iO2 with AI and Smart Features
Small Cooking Appliances in Norway
KEY DATA FINDINGS
Challenging economic environment limits demand for small cooking appliances
Chart 52 Key Trends 2025
Chart 53 Analyst Insight
Economic uncertainty dampens demand for small cooking appliances
Space-saving solutions and multi-functionality key sales drivers
Smart and AI-powered innovation influencing new product development
Chart 54 The Launch of De’Longhi PrimaDonna Aromatic
Premiumisation and multifunctionality set to drive future growth
Players could find success by focusing on customisation and personalisation
Sustainability and design to drive innovation and growth
Wilfa and Philips maintain lead as Smeg gains ground
No mergers or acquisitions anticipated, innovation opportunities abound
Appliances and electronics specialists drive offline sales
E-commerce growth driven by omnichannel retail strategies
No new retail brands or concepts expected to emerge in 2026
Manufacturers focus on multi-functionality and compact design
Chart 55 Philips Airfryer 5000 Series Dual Basket Offers Versatility
Increasing integration of smart and AI-driven innovation
Chart 56 Wilfa Launches Wilfa Zense Filter Coffee Machines
Vacuum Cleaners in Norway
KEY DATA FINDINGS
A tough year for vacuum cleaners but a brighter future lies ahead
Chart 57 Key Trends 2025
Weak household sentiment drives down sales in a challenging economic climate
Robotic vacuum cleaners benefit from increased adoption of smart & AI-powered technologies
Chart 58 iRobot Roomba Max 705 Launched on the Market
Sustainability and energy efficiency informing new product development
Chart 59 Miele Puts Sustainability and Energy Efficiency at the Forefront with Miele Guard L1
Robotics and convenience set to drive growth in vacuum cleaners
Standard vacuum cleaners to remain dominant but faces challenges
Sustainability and design set to drive innovation and consumer choice
Dreame Technology Co ltd gains share in robotic vacuum cleaners
No significant mergers or acquisitions or new product launches
Appliances and electronics specialists lead offline sales
Retail e-commerce drives sales with competitive pricing and convenience
Omnichannel strategies thriving
Roborock focuses on multi-functionality and smart technology
Chart 60 Roborock Launches the Wet and Dry Stick Vacuum Cleaner model F25 ACE Combo
Smart technology enhances vacuum cleaner performance and user experience
Sustainability and energy efficiency drive premiumisation and innovation
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Consumer Appliances
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- Built-In Major Appliances
- Freestanding Major Appliances
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- Built-in Dishwashers
- Freestanding Dishwashers
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- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
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- Built-in Automatic Dryers
- Freestanding Automatic Dryers
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- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
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- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
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- Built-in Large Cooking Appliances
- Freestanding Large Cooking Appliances
- Built-in Hobs
- Ovens
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- Built-in Cooker Hoods
- Freestanding Cooker Hoods
- Cookers
- Range Cookers
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- Built-in Microwaves
- Freestanding Microwaves
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- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
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- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
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- Built-in Freezers
- Freestanding Freezers
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- Built-in Fridge Freezers
- Freestanding Fridge Freezers
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- Built-in Fridges
- Freestanding Fridges
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- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
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- Air Purifiers
- Air Coolers
- Cooling Fans
- Dehumidifiers
- Humidifiers
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- Air to Water Heat Pumps
- Ground Source Heat Pumps
- Other Heat Pumps
- Small Heating Appliances
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- Blenders
- Food Processors
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- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
- Irons
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- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
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- Breadmakers
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- Espresso Coffee Machines
- Filter Coffee Machines
- Other Standard Coffee Machines
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- Hard Pods
- Soft Pods
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- Coffee Mills
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- Air Fryers
- Oil Based Fryers
- Electric Grills
- Electric Steamers
- Freestanding Hobs
- Kettles
- Rice Cookers
- Slow Cookers
- Other Small Cooking Appliances
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
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Consumer Appliances
Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.
See all of our definitions
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This report originates from Passport, our Consumer Appliances research and analysis database.
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