Select Country Report
Sustainability and multi-functionality aid market growth
The consumer appliances market in Austria demonstrated slow volume sales growth in 2025. Recorded growth was driven by consumer demand for energy-efficient and sustainable products as well as multifunctionality and convenience features, despite challenges posed by a weak real estate market and low construction activity. Consumer expenditure on durable goods grew 4% in 2025, supporting consumer spending on appliances. With a growing emphasis on sustainability and energy efficiency, brands that prioritise these aspects are likely to gain a competitive advantage. The market is expected to continue growing at a flat volume CAGR of 1% over the next five years, continuing to be supported by increasing demand for sustainable products and government subsidies.
USD 2,750
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Dishwashers
- Home Laundry Appliances
- Large Cooking Appliances
- Microwaves
- Refrigeration Appliances
- Air Treatment Products
- Food Preparation Appliances
- Personal Care Appliances
- Small Cooking Appliances
- Vacuum Cleaners
If you're in the Consumer Appliances industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Appliances in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Appliances in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Consumer Appliances in Austria
Sustainability and multi-functionality aid market growth
Chart 1 Key Trends 2025
Sustainability and smart features drive sales of major appliances
Sustainability drives innovation with energy-efficient appliances
Chart 2 Liebherr Markets New Model as "Greenest" Freezer Ever
Smart features become standard in high-end appliances
Chart 3 Connectivity and Smart Features are Increasingly Becoming Standard in Siemens Ovens
Heat pumps to see dynamic growth driven by eco-friendly climate control subsidies
Energy-efficient products and sustainability to drive consumer appliances growth
Established leaders remain dominant as smaller brands establish themselves
Chart 4 Growth Decomposition of Consumer Appliances 2024-2029
Specialist retailers lead consumer appliances sales
Chart 5 Real GDP Growth and Inflation 2020-2030
Chart 6 PEST Analysis in Austria 2025
Chart 7 Key Insights on Consumers in Austria 2025
Chart 8 Consumer Landscape in Austria 2025
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Dishwashers in Austria
KEY DATA FINDINGS
Sustainability and efficiency power steady growth despite housing market
Chart 9 Key Trends 2025
Slow economic recovery leads to recovering dishwasher demand
Sustainability, energy efficiency and financial savings are key demand for features in dishwasher
Chart 10 Latest Miele Range Emphasises Energy-Efficiency
Efficiency in multi-functionality and compact design
Chart 11 Baukneckt Slimline Dishwasher Promises Full Performance and Resource Efficiency
Income growth and increases in relocation to positively impact dishwasher demand
EU regulations and eco-conscious consumers to further influence manufacturer tactics
“Right to Repair” directive will force manufacturers to focus on repairs over replace
Established leaders lose ground to smaller brands
Chart 12 Analyst Insight
Specialist retailers lead, e-commerce regains traction
Smart features boost sales value, but most consumers resist premium prices
Chart 13 Gorenje Wants to Promote the Use of Smart Features in Dishwashers
Home Laundry Appliances in Austria
KEY DATA FINDINGS
Premium brands offer growth area in otherwise sluggish performance
Chart 14 Key Trends 2025
Premium products and appliance rentals support market growth
Appliance-as-a-service gains traction among young adults
Chart 15 Under New Ownership, CLUB.WEISS Wants to Make Appliances Rental Better Known
Premiumisation a key factor in Austria’s home laundry sales in 2025
Increase in disposable income to strengthen consumer purchasing power
Energy efficiency to remain key in purchasing decisions
Chart 16 Analyst Insight
Conscious consumption and a circular economy to influence manufacturing
Gorenje strengthens its position as Austria’s second largest brand
Specialist retailers remain dominate while e-commerce resumes growth
Samsung drives innovation with AI-powered laundry appliance solutions
Chart 17 Samsung Seeks to Underline Leadership in AI Integration with Bespoke AI Washer-Dryer
Large Cooking Appliances in Austria
KEY DATA FINDINGS
Market show signs of recovery amid smart technology and innovation demand
Chart 18 Key Trends 2025
Stabilising economic conditions and sustainability assist market recovery
Consumers want multi-functional all-in-one designs offering multiple cooking methods
Chart 19 Latest Ovens by Bosch Offer Variety of Cooking Methods
App-assisted appliances gain traction with convenience-seeking Austrian consumers
Energy efficiency and smart technology to remain significant factors for manufacturers
Chart 20 Analyst Insight
Conscious consumption and a circular economy to remain influencing purchasing decisions
Market concentration remains stable as top companies maintain leading positions
Specialist retailers continue to lead large cooking appliances sales
AEG’s Ecoline label drives sales with energy efficiency range
Chart 21 AEG's EcoLine Label Promises Premium Quality and Advanced Energy-Efficiency
Microwaves in Austria
KEY DATA FINDINGS
Consumers seeking convenience and customisation
Chart 22 Key Trends 2025
Modest growth boosted microwaves through convenience and multi-functionality features
Convenience and customisation drive innovation and sales
Chart 23 New Elvita Brand Relies on Basic Functions and Convenience
Multi-functionality and compact design trends popular in small kitchens
Chart 24 Six-in-One Microwave Targets Small Kitchens Through Multi-Functional Cooking
Favourable macroeconomic factors and functionality to assist microwaves sales
Sustainability and “Device Saver Premium” directive to influence product developments
Chart 25 Analyst Insight
Budget brands gain share at expense of premium players
Specialist retailers lead microwaves distribution with strong brand presence
Ikea capitalises on growing premiumisation trend through product design and features
Chart 26 Ikea Introduces Freestanding Microwave Outside of Budget Price Range
Refrigeration Appliances in Austria
KEY DATA FINDINGS
Sustainability, premiumisation, and smart features assist in market recovery
Chart 27 Key Trends 2025
Sustainability, premiumisation, and technological innovation aid growth
Sustainability drives demand for energy-efficient appliances
Premiumisation an important factor assisting refrigeration sales
Chart 28 Liebherr Launches Multi-channel Campaign to Underline Premium Image
Appeal for smart functionality and AI assistance boost sales
Sales to continue growing as consumer expenditure on housing and disposable income increases
Energy efficiency, “Right to Repair” and conscious consumption to shape future sales
Chart 29 Analyst Insight
Liebherr and Gorenje drive premium and freestanding sales
Specialist retailers remain distribution lead through personalised services
Air Conditioners in Austria
KEY DATA FINDINGS
Eco-friendly models drive sales
Chart 30 Key Trends 2025
Record-breaking heatwaves drive demand for cooling solutions
Innovative designs and eco-friendly solutions boost sales
Chart 31 Austrian Start-Up Presents Innovative Plug-and-Play AC with Great Energy-Efficiency
Multi-functionality and compact designs boost portable air conditioners
AI-powered technology boosts energy efficiency and comfort
Chart 32 Intelligence of Midea Products Reaches New Levels with AI-Powered AC Solstice
Consumers increasingly adopt air conditioners amid climate change
Air conditioners faces challenge in heat pumps
Company and brand leaders win sales thanks to ongoing innovation
Appliances and electronics specialists drive sales through expertise
Heat Pumps in Austria
KEY DATA FINDINGS
Ending of subsidies leads to significant market decline
Chart 33 Key Trends 2025
Daikin's new product launch drives convenience and customisation
Air source heat pumps drive market dynamics
Chart 34 Daikin's EWYE-CZ Offers Wide Operating Range for Various Heating Needs
Sustainability trends drive state subsidies initiatives
Smart and AI-powered features become more popular in new heat pumps
Chart 35 Vaillant Makes IQconnect its Flagship Brand in Smart Functionalities
State subsidies drive demand for heat pumps
Convenience, customisation, and sustainability drive future growth
Chart 36 Analyst Insight
Bosch and Daikin maintain lead amidst market decline
Installation companies drive heat pump sales through consultations
Food Preparation Appliances in Austria
KEY DATA FINDINGS
Convenient kitchen helpers and premium products help growth
Chart 37 Key Trends 2025
Food processors assist market as mixers experiences dynamic growth
Convenience and customisation drive sales growth
Chart 38 Thermomix TM7 Launch is Making Waves
Cordless designs drive innovation through functionality and performance
Chart 39 CASO Introduces Click Series with a Uniform Battery System
Premium sales and innovative product features to aid slow growth
Regulatory changes and consumer trends shape future sales
Chart 40 Analyst Insight
De'Longhi maintain lead as Vorwerk gains momentum through innovation
Appliances and electronics specialists lead distribution
Ninja niche positioning introduces CREAMi ice cream machine
Chart 41 Launches Like Ninja Swirl by CREAMi Create Consumer Attention for New Ninja Brand
Personal Care Appliances in Austria
KEY DATA FINDINGS
Consumers trading up in search of advanced features
Chart 42 Key Trends 2025
Enhanced convenience and innovative technology enhance electric facial cleansers’ growth
Smart functionality and connectivity a growing focus in hair care appliances
Chart 43 Dyson Introduces Bluetooth Connectivity in Haircare Appliances
Innovative products drive growth in specific subcategories
Chart 44 Rowenta Air Motion Brings Premium Performance and High Convenience
Consumers to drive premiumisation through technology and convenience
Sustainability and a circular economy to remain relevant
Premiumisation and appliance-as-a-service concepts to shape future growth
Chart 45 Analyst Insight
Procter & Gamble leads with innovative products and strong brand recognition
Appliances and electronics specialists lead sales
SharkNinja’s FlexStyle offers multi-functional tool at competitive prices
Chart 46 Shark Flexstyle is Both a Hair Dryer and a Hair Styler
Small Cooking Appliances in Austria
KEY DATA FINDINGS
Compact and multifunctional innovation appeals
Chart 47 Key Trends 2025
Slow recovery in value sales driven by consumer mood
Convenience and customisation assisted sales in small cooking appliances
Chart 48 Tefal Expands Product Range Under Jamie Oliver Label
Multi-functionality and compact designs drive innovation
Stagnant market growth expected to fall below regional average
Consumer behaviour expected to be shaped by conscious consumption
Top companies maintain shares in a fairly concentrated market
Large electronic and grocery retailers drive offline sales
SharkNinja expands range with compact design and multi-functionality
Chart 49 New Ninja CRISPi Attempts to Gain Market Traction
Vacuum Cleaners in Austria
KEY DATA FINDINGS
Smart home demand transforms vacuum cleaner category dynamics
Chart 50 Key Trends 2025
Robotic vacuum cleaners lead growth in volume sales
Smart and AI-powered technology enhances cleaning efficiency
Chart 51 Samsung Brings AI Optimum Tech to Vacuum Cleaners
Emerging players drive innovation and competition
Chart 52 Shark Invests in Attracting Consumer Attention in Vacuum Cleaners
Growth driven by cordless and robotic solutions
Chart 53 Analyst Insight
Sustainability and repair initiatives shape future demand
Dyson maintains lead as SharkNinja gains traction
Emerging players Roborock, Ecovacs and Dreame drive innovation and outperform iRobot
Offline retailers remain the strongest sales channel
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Consumer Appliances
-
- Built-In Major Appliances
- Freestanding Major Appliances
-
- Built-in Dishwashers
- Freestanding Dishwashers
-
- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
-
- Built-in Automatic Dryers
- Freestanding Automatic Dryers
-
- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
-
- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
-
- Built-in Large Cooking Appliances
- Freestanding Large Cooking Appliances
- Built-in Hobs
- Ovens
-
- Built-in Cooker Hoods
- Freestanding Cooker Hoods
- Cookers
- Range Cookers
-
- Built-in Microwaves
- Freestanding Microwaves
-
- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
-
- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
-
- Built-in Freezers
- Freestanding Freezers
-
- Built-in Fridge Freezers
- Freestanding Fridge Freezers
-
- Built-in Fridges
- Freestanding Fridges
-
-
- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
-
- Air Purifiers
- Air Coolers
- Cooling Fans
- Dehumidifiers
- Humidifiers
-
- Air to Water Heat Pumps
- Ground Source Heat Pumps
- Other Heat Pumps
- Small Heating Appliances
-
-
-
- Blenders
- Food Processors
-
- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
- Irons
-
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
-
- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
-
- Breadmakers
-
-
- Espresso Coffee Machines
- Filter Coffee Machines
- Other Standard Coffee Machines
-
- Hard Pods
- Soft Pods
-
- Coffee Mills
-
- Air Fryers
- Oil Based Fryers
- Electric Grills
- Electric Steamers
- Freestanding Hobs
- Kettles
- Rice Cookers
- Slow Cookers
- Other Small Cooking Appliances
-
-
- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
-
-
Consumer Appliances
Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.
See all of our definitions
Share:
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Consumer Appliances research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!