Consumer appliances in 2024: The big picture
In 2024, consumer appliances in Austria saw minimal growth in both volume and current value terms. This was despite the fact that the year was characterised by a substantial improvement in general consumer sentiment, as the exceptionally high rate of inflation seen in the two preceding years stabilised.
2024 key trends
In 2024, the EU directive on the 'Right to Repair' came into force, and it is likely to be a major game changer in consumer appliances. Under certain conditions, consumers will have the right to have their goods repaired both within and outside statutory warranty periods, making repair services more accessible, transparent and cost-effective.
Competitive landscape
In terms of volume sales, BSH Hausgeräte GmbH continued to lead consumer appliances in Austria in 2024 with its brand portfolio of Siemens, Bosch, Tassimo and Neff. Simultaneously, BSH and other established industry giants such as Miele GesmbH, Whirlpool Austria GmbH and Liebherr-Hausgeräte Ochsenhausen GmbH struggled with a slowdown in demand post-pandemic and the subsequent energy crisis, which saw prices rise significantly and reduced consumer confidence.
Retailing developments
After a notable loss of momentum post-pandemic, e-commerce performed well in 2024 and still has significant growth potential, even in major appliances. The downsides of ordering somewhat bulkier products such as washing machines and ovens online are less prevalent.
What next for consumer appliances?
It is anticipated that consumer sentiment will continue to improve over the forecast period, boosting demand for consumer appliances. Although the prognosis for real estate is uncertain, the European Central Bank's interest rate policy is expected to be relaxed, which will likely drive temporary demand for new home furnishings and kitchens and, to a certain extent, consumer appliances.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Dishwashers
- Home Laundry Appliances
- Large Cooking Appliances
- Microwaves
- Refrigeration Appliances
- Air Treatment Products
- Food Preparation Appliances
- Personal Care Appliances
- Small Cooking Appliances
- Vacuum Cleaners
If you're in the Consumer Appliances industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Appliances in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Appliances in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Consumer Appliances in Austria
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
Dishwashers in Austria
KEY DATA FINDINGS
Dishwashers suffers in 2024 as fewer new kitchens are installed
Smaller formats attract limited consumer interest
Category leader focuses on energy efficiency
Demand for dishwashers is likely to recover soon
Amid lack of innovation, sustainability is expected to be key driver of growth
Brands in lower-price segments expected to have best growth potential
Home Laundry Appliances in Austria
KEY DATA FINDINGS
Slight decline for home laundry appliances in Austria in 2024
Hisense Gorenje continues to gain volume share
Water and energy-saving features are important for Austrian consumers
Outlook is positive for home laundry appliances in the years ahead
Renting may offer scope for growth in home laundry appliances
Some of Miele’s production of home laundry appliances set to move abroad
Large Cooking Appliances in Austria
KEY DATA FINDINGS
Large cooking appliances impacted once again by weak property industry
Miele products are no longer found on Amazon
BSH Hausgeräte GmbH retains the lead in a relatively consolidated field
Recovery of demand for new kitchens expected to lead to growth
Freestanding cookers have potential for growth
Replacement of Zanussi with Electrolux will likely see the player continue to lose share
Microwaves in Austria
KEY DATA FINDINGS
Microwaves benefits from improving consumer sentiment in 2024
Focus on basic functions and price shapes microwaves’ performance
Role of homewares and home furnishing stores declines
Demand for microwaves expected to continue throughout the forecast period
Lower-price options are expected to continue dominating volume sales
E-commerce will likely continue to gain ground over the forecast period
Refrigeration Appliances in Austria
KEY DATA FINDINGS
Weak property industry heralds further decline for refrigeration appliances
Hisense Gorenje Austria continues to perform well in 2024
Electrolux replaces Zanussi brand with Electrolux
Positive outlook for the category over the forecast period
Electrolux brand has yet to prove its worth to Austrian consumers
Optimistic outlook for Hisense Gorenje Austria
Air Treatment Products in Austria
KEY DATA FINDINGS
Consumer reluctance to buy property curbs sales of air treatment products in 2024
Sales performance does not reflect changes in attitudes towards air conditioning systems
Air purifiers return to moderate growth
Air conditioners are on many consumers’ wish lists
Heat pumps will likely have an impact on demand for air conditioners
Dyson study highlighting weaknesses in indoor air quality in Austria offers scope for innovation
Food Preparation Appliances in Austria
KEY DATA FINDINGS
Improving consumer sentiment helps food preparation appliances
Slow juicers perform well within food preparation appliances
Vorwerk drives unit price growth in 2024
Demand for food preparation appliances expected to have slight growth potential
Cooling of Thermomix sales seems inevitable
KitchenAid spurs the young cordless category with the Go Cordless series
Personal Care Appliances in Austria
KEY DATA FINDINGS
Improving consumer sentiment supports sales of personal care appliances in 2024
Dyson product launches attract interest
E-commerce maintains upward trajectory
Positive outlook for personal care appliances in the years ahead
Electric toothbrushes likely to become increasingly competitive
Products within other personal care appliances set to become ever more interesting
Small Cooking Appliances in Austria
KEY DATA FINDINGS
Upturn in demand, but poor performance coffee machines hamper small cooking appliances
Noticeable recovery in demand for espresso coffee machines
Thermomix is responsible for a new but expensive product in small cooking appliances
Outlook for most sub-categories is positive, but coffee machines are likely to see slower growth
Cooperation with WMF brings SEB brands advantages for the near future
Philips Airfryer brand remains in a good position for the future
Vacuum Cleaners in Austria
KEY DATA FINDINGS
Vacuum cleaners’ fortunes improve in 2024
Dyson’s direct-to-consumer strategy disgruntles retailers
Decline in momentum for robotic vacuum cleaners
High potential for growth in the years ahead
The entry of new brands such as Shark will challenge Dyson’s position
Bissell brand has an optimistic outlook
The following categories and subcategories are included:
Consumer Appliances
-
- Built-In Major Appliances
- Freestanding Major Appliances
-
- Built-in Dishwashers
- Freestanding Dishwashers
-
- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
-
- Built-in Automatic Dryers
- Freestanding Automatic Dryers
-
- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
-
- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
-
- Built-in Large Cooking Appliances
- Freestanding Large Cooking Appliances
- Built-in Hobs
- Ovens
-
- Built-in Cooker Hoods
- Freestanding Cooker Hoods
- Cookers
- Range Cookers
-
- Built-in Microwaves
- Freestanding Microwaves
-
- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
-
- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
-
- Built-in Freezers
- Freestanding Freezers
-
- Built-in Fridge Freezers
- Freestanding Fridge Freezers
-
- Built-in Fridges
- Freestanding Fridges
-
-
- Air Purifiers
-
-
- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
- Air Coolers
- Cooling Fans
-
- Dehumidifiers
- Humidifiers
-
- Blenders
- Food Processors
-
- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
- Heating Appliances
- Irons
-
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
-
- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
-
- Breadmakers
-
-
- Espresso Coffee Machines
- Filter Coffee Machines
- Other Standard Coffee Machines
-
- Hard Pods
- Soft Pods
-
- Coffee Mills
-
- Air Fryers
- Oil Based Fryers
- Electric Grills
- Electric Steamers
- Freestanding Hobs
- Kettles
- Rice Cookers
- Slow Cookers
- Other Small Cooking Appliances
-
-
- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
-
-
Consumer Appliances
Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Consumer Appliances research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!