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Consumer appliances in 2024: The big picture
Consumer appliances in the US is set to see little movement in retail volume terms in 2024, with just marginal growth expected. However, whilst small appliances is projected to return to growth in the year overall after a couple of years of decline, major appliances is expected to maintain its declining trend.
2024 key trends
An increasing number of consumers in the US are looking for sustainable products within consumer appliances. In addition to environmental reasons, this is also as an energy-saving (and thus cost-saving) measure.
Competitive landscape
Overall consumer appliances in the US has a highly fragmented competitive landscape, with no single player accounting for a double-digit retail value share. Major appliances is more consolidated than small appliances.
Retailing developments
One of the most notable distribution trends in consumer appliances in the US over the review period was the rise of retail e-commerce, and this is expected to continue in 2024. In 2019, retail e-commerce was already rapidly gaining share, but its rise was accelerated by the pandemic, which led many more people to both search for products and purchase online.
What next for consumer appliances?
After a period of significant disruption to sales during and after the pandemic, consumer appliances in the US is expected to see its retail volume sales rise moving forward. The early forecast period is likely to continue to be impacted by the surge in sales seen in 2021.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Dishwashers
- Home Laundry Appliances
- Large Cooking Appliances
- Microwaves
- Refrigeration Appliances
- Air Treatment Products
- Food Preparation Appliances
- Personal Care Appliances
- Small Cooking Appliances
- Vacuum Cleaners
If you're in the Consumer Appliances industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Appliances in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Appliances in USA?
- Which are the leading brands in USA?
- How are products distributed in USA?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Consumer Appliances in the US
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2025
Table 2 Replacement Cycles of Consumer Appliances by Category 2019-2025
Table 3 Sales of Consumer Appliances by Category: Volume 2019-2024
Table 4 Sales of Consumer Appliances by Category: Value 2019-2024
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 11 Sales of Small Appliances by Category: Volume 2019-2024
Table 12 Sales of Small Appliances by Category: Value 2019-2024
Table 13 Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 14 Sales of Small Appliances by Category: % Value Growth 2019-2024
Table 15 NBO Company Shares of Major Appliances: % Volume 2020-2024
Table 16 LBN Brand Shares of Major Appliances: % Volume 2021-2024
Table 17 NBO Company Shares of Small Appliances: % Volume 2020-2024
Table 18 LBN Brand Shares of Small Appliances: % Volume 2021-2024
Table 19 Distribution of Major Appliances by Format: % Volume 2019-2024
Table 20 Distribution of Small Appliances by Format: % Volume 2019-2024
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2024-2029
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2024-2029
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2024-2029
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2024-2029
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2024-2029
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2024-2029
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2024-2029
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2024-2029
Table 29 Forecast Sales of Small Appliances by Category: Volume 2024-2029
Table 30 Forecast Sales of Small Appliances by Category: Value 2024-2029
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2024-2029
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2024-2029
DISCLAIMER
Summary 1 Research Sources
Dishwashers in the US
KEY DATA FINDINGS
Decline for dishwashers as consumers pull back on spending on kitchen renovations
Bosch remains the leading brand thanks to constant new product development
Retail e-commerce maintains its rising trend, although many still prefer offline purchases
Growth set to return along with the stronger housing market and renovations
Smart features likely to be incorporated when consumers upgrade their dishwasher
Sustainability set to become increasingly important, especially if it brings financial rewards
Table 33 Sales of Dishwashers by Category: Volume 2019-2024
Table 34 Sales of Dishwashers by Category: Value 2019-2024
Table 35 Sales of Dishwashers by Category: % Volume Growth 2019-2024
Table 36 Sales of Dishwashers by Category: % Value Growth 2019-2024
Table 37 Sales of Dishwashers by Format: % Volume 2019-2024
Table 38 Sales of Dishwashers by Smart Appliances: % Volume 2020-2024
Table 39 NBO Company Shares of Dishwashers: % Volume 2020-2024
Table 40 LBN Brand Shares of Dishwashers: % Volume 2021-2024
Table 41 Distribution of Dishwashers by Format: % Volume 2019-2024
Table 42 Production of Dishwashers: Total Volume 2019-2024
Table 43 Forecast Sales of Dishwashers by Category: Volume 2024-2029
Table 44 Forecast Sales of Dishwashers by Category: Value 2024-2029
Table 45 Forecast Sales of Dishwashers by Category: % Volume Growth 2024-2029
Table 46 Forecast Sales of Dishwashers by Category: % Value Growth 2024-2029
Home Laundry Appliances in the US
KEY DATA FINDINGS
Sales hampered by economic factors and lasting impact of 2021 sales surge
Leading players expand their shares thanks to constant product development
E-commerce continues to grow at the expense of non-grocery retailers
Return to growth will be driven by customisation
Both manufacturers and consumers likely to consider sustainability
Education on the benefits of smart appliances will be necessary
Table 47 Sales of Home Laundry Appliances by Category: Volume 2019-2024
Table 48 Sales of Home Laundry Appliances by Category: Value 2019-2024
Table 49 Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
Table 50 Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
Table 51 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2019-2024
Table 52 Sales of Automatic Washing Machines by Format: % Volume 2019-2024
Table 53 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2019-2024
Table 54 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2020-2024
Table 55 NBO Company Shares of Home Laundry Appliances: % Volume 2020-2024
Table 56 LBN Brand Shares of Home Laundry Appliances: % Volume 2021-2024
Table 57 Distribution of Home Laundry Appliances by Format: % Volume 2019-2024
Table 58 Production of Home Laundry Appliances: Total Volume 2019-2024
Table 59 Forecast Sales of Home Laundry Appliances by Category: Volume 2024-2029
Table 60 Forecast Sales of Home Laundry Appliances by Category: Value 2024-2029
Table 61 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2024-2029
Table 62 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2024-2029
Large Cooking Appliances in the US
KEY DATA FINDINGS
Economic factors drive decline for large cooking appliances
Electric large cooking appliances gain consumer favour
Samsung performs well, but Whirlpool maintains its lead
If economic conditions continue to improve, growth is likely to return, but will be hampered by food delivery
Range cookers set to see growth, but competition from second-hand products likely
Smart large cooking appliances anticipated to see growth
Table 63 Sales of Large Cooking Appliances by Category: Volume 2019-2024
Table 64 Sales of Large Cooking Appliances by Category: Value 2019-2024
Table 65 Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
Table 66 Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
Table 67 Sales of Built-in Hobs by Format: % Volume 2019-2024
Table 68 Sales of Ovens by Smart Appliances: % Volume 2020-2024
Table 69 NBO Company Shares of Large Cooking Appliances: % Volume 2020-2024
Table 70 LBN Brand Shares of Large Cooking Appliances: % Volume 2021-2024
Table 71 NBO Company Shares of Built-in Hobs: % Volume 2020-2024
Table 72 NBO Company Shares of Ovens: % Volume 2020-2024
Table 73 NBO Company Shares of Cooker Hoods: % Volume 2020-2024
Table 74 NBO Company Shares of Built-in Cooker Hoods: % Volume 2020-2024
Table 75 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2020-2024
Table 76 NBO Company Shares of Cookers: % Volume 2020-2024
Table 77 NBO Company Shares of Range Cookers: % Volume 2020-2024
Table 78 Distribution of Large Cooking Appliances by Format: % Volume 2019-2024
Table 79 Production of Large Cooking Appliances: Total Volume 2019-2024
Table 80 Forecast Sales of Large Cooking Appliances by Category: Volume 2024-2029
Table 81 Forecast Sales of Large Cooking Appliances by Category: Value 2024-2029
Table 82 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2024-2029
Table 83 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2024-2029
Microwaves in the US
KEY DATA FINDINGS
Slight volume decline for microwaves as sales normalise after the pandemic surge
Focus on smart microwaves by manufacturers
Share of retail e-commerce continues to rise from an already high base
Growth expected to be mainly limited to replacement demand
Air quality concerns set to drive demand for microwaves with ventilation
Attractive designs and more compact models likely to remain popular
Table 84 Sales of Microwaves by Category: Volume 2019-2024
Table 85 Sales of Microwaves by Category: Value 2019-2024
Table 86 Sales of Microwaves by Category: % Volume Growth 2019-2024
Table 87 Sales of Microwaves by Category: % Value Growth 2019-2024
Table 88 Sales of Microwaves by Smart Appliances: % Volume 2020-2024
Table 89 NBO Company Shares of Microwaves: % Volume 2020-2024
Table 90 LBN Brand Shares of Microwaves: % Volume 2021-2024
Table 91 Distribution of Microwaves by Format: % Volume 2019-2024
Table 92 Production of Microwaves: Total Volume 2019-2024
Table 93 Forecast Sales of Microwaves by Category: Volume 2024-2029
Table 94 Forecast Sales of Microwaves by Category: Value 2024-2029
Table 95 Forecast Sales of Microwaves by Category: % Volume Growth 2024-2029
Table 96 Forecast Sales of Microwaves by Category: % Value Growth 2024-2029
Refrigeration Appliances in the US
KEY DATA FINDINGS
Continued decline in 2024 as the previous pandemic sales surge has a negative impact
Fridge-freezers continues to dominate, due to cost-effectiveness, convenience, and new features
Inflation impacts the competitive landscape and distribution
Refrigeration appliances will have growth potential due to evolving consumer lifestyles
Smart refrigeration appliances expected to continue to evolve
Drinks trends expected to impact refrigeration appliances
Table 97 Sales of Refrigeration Appliances by Category: Volume 2019-2024
Table 98 Sales of Refrigeration Appliances by Category: Value 2019-2024
Table 99 Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
Table 100 Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
Table 101 Sales of Freezers by Format: % Volume 2019-2024
Table 102 Sales of Freezers by Volume Capacity: % Volume 2019-2024
Table 103 Sales of Fridge Freezers by Format: % Volume 2019-2024
Table 104 Sales of Fridge Freezers by Volume Capacity: % Volume 2019-2024
Table 105 Sales of Fridge Freezers by Smart Appliances: % Volume 2020-2024
Table 106 Sales of Fridges by Volume Capacity: % Volume 2019-2024
Table 107 NBO Company Shares of Refrigeration Appliances: % Volume 2020-2024
Table 108 LBN Brand Shares of Refrigeration Appliances: % Volume 2021-2024
Table 109 NBO Company Shares of Built-in Fridge Freezers: % Volume 2020-2024
Table 110 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2020-2024
Table 111 NBO Company Shares of Built-in Fridges: % Volume 2020-2024
Table 112 NBO Company Shares of Freestanding Fridges: % Volume 2020-2024
Table 113 Distribution of Refrigeration Appliances by Format: % Volume 2019-2024
Table 114 Production of Refrigeration Appliances: Total Volume 2019-2024
Table 115 Forecast Sales of Refrigeration Appliances by Category: Volume 2024-2029
Table 116 Forecast Sales of Refrigeration Appliances by Category: Value 2024-2029
Table 117 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2024-2029
Table 118 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2024-2029
Air Treatment Products in the US
KEY DATA FINDINGS
Record-breaking temperatures drive exceptional growth for air conditioners
Wearable air purifiers offer air filtration on-the-go
Midea gains ground on Newell Brands thanks to its U-shaped window unit
Growth will be driven by easing inflation and hotter summers
Smart products expected to continue to gain strength in air treatment products
Demand for air filtration set to grow, driving growth for air purifiers
Table 119 Sales of Air Treatment Products by Category: Volume 2019-2024
Table 120 Sales of Air Treatment Products by Category: Value 2019-2024
Table 121 Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
Table 122 Sales of Air Treatment Products by Category: % Value Growth 2019-2024
Table 123 Sales of Air Conditioners by Smart Appliances: % Volume 2020-2024
Table 124 NBO Company Shares of Air Treatment Products: % Volume 2020-2024
Table 125 LBN Brand Shares of Air Treatment Products: % Volume 2021-2024
Table 126 Distribution of Air Treatment Products by Format: % Volume 2019-2024
Table 127 Production of Air Conditioners: Total Volume 2019-2024
Table 128 Forecast Sales of Air Treatment Products by Category: Volume 2024-2029
Table 129 Forecast Sales of Air Treatment Products by Category: Value 2024-2029
Table 130 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2024-2029
Table 131 Forecast Sales of Air Treatment Products by Category: % Value Growth 2024-2029
Food Preparation Appliances in the US
KEY DATA FINDINGS
Food preparation appliances returns to volume growth as trends normalise
Portable blenders offer a convenient option for consumers on-the-go
Bucking the trend of stability in the competitive landscape, Ninja maintains share growth
Volume growth of food preparation appliances set to accelerate
Compact and multi-use food preparation appliances will continue to trend
Kitchen robots pose a threat to more traditional food preparation appliances
Table 132 Sales of Food Preparation Appliances by Category: Volume 2019-2024
Table 133 Sales of Food Preparation Appliances by Category: Value 2019-2024
Table 134 Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
Table 135 Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
Table 136 NBO Company Shares of Food Preparation Appliances: % Volume 2020-2024
Table 137 LBN Brand Shares of Food Preparation Appliances: % Volume 2021-2024
Table 138 Distribution of Food Preparation Appliances by Format: % Volume 2019-2024
Table 139 Forecast Sales of Food Preparation Appliances by Category: Volume 2024-2029
Table 140 Forecast Sales of Food Preparation Appliances by Category: Value 2024-2029
Table 141 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2024-2029
Table 142 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2024-2029
Personal Care Appliances in the US
KEY DATA FINDINGS
Growth for personal care appliances despite inflation
Innovations benefiting hair health boost demand for hair care appliances
CURAPROX’s Samba utilises robotics technology to launch a niche product
Technology and innovation will drive volume growth in personal care appliances
At-home body hair removal to benefit from improvements in technology
Oral care appliances will benefit from smart technology
Table 143 Sales of Personal Care Appliances by Category: Volume 2019-2024
Table 144 Sales of Personal Care Appliances by Category: Value 2019-2024
Table 145 Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
Table 146 Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
Table 147 Sales of Body Shavers by Format: % Volume 2019-2024
Table 148 Sales of Hair Care Appliances by Format: % Volume 2019-2024
Table 149 NBO Company Shares of Personal Care Appliances 2020-2024
Table 150 LBN Brand Shares of Personal Care Appliances 2021-2024
Table 151 Distribution of Personal Care Appliances by Format: % Volume 2019-2024
Table 152 Forecast Sales of Personal Care Appliances by Category: Volume 2024-2029
Table 153 Forecast Sales of Personal Care Appliances by Category: Value 2024-2029
Table 154 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2024-2029
Table 155 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2024-2029
Small Cooking Appliances in the US
KEY DATA FINDINGS
Little volume movement as consumers respond to inflationary pressures
Competition and price pressure seen in multi-use and smart appliances
Target’s partnership with bella and So Yummy targets a media-savvy audience
Recovery in the housing market likely to lift sales of small cooking appliances
Smart feature applications evolving for small cooking appliances
Brands likely to think creatively about their channel strategy
Table 156 Sales of Small Cooking Appliances by Category: Volume 2019-2024
Table 157 Sales of Small Cooking Appliances by Category: Value 2019-2024
Table 158 Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
Table 159 Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
Table 160 Sales of Freestanding Hobs by Format: % Volume 2019-2024
Table 161 NBO Company Shares of Small Cooking Appliances: % Volume 2020-2024
Table 162 LBN Brand Shares of Small Cooking Appliances: % Volume 2021-2024
Table 163 Distribution of Small Cooking Appliances by Format: % Volume 2019-2024
Table 164 Forecast Sales of Small Cooking Appliances by Category: Volume 2024-2029
Table 165 Forecast Sales of Small Cooking Appliances by Category: Value 2024-2029
Table 166 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2024-2029
Table 167 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2024-2029
Vacuum Cleaners in the US
KEY DATA FINDINGS
Robotic and stick vacuum cleaners see the strongest performances due to convenience
Competition rises as smaller players take advantage of low consumer spending confidence
Manufacturers continue to aim to attract pet owners
Robotic vacuum cleaners set to see the strongest performance as prices become more affordable
Expansion of wet-dry options due to versatility
Players increasingly focus on sustainability
Table 168 Sales of Vacuum Cleaners by Category: Volume 2019-2024
Table 169 Sales of Vacuum Cleaners by Category: Value 2019-2024
Table 170 Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
Table 171 Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024
Table 172 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2020-2024
Table 173 NBO Company Shares of Vacuum Cleaners: % Volume 2020-2024
Table 174 LBN Brand Shares of Vacuum Cleaners: % Volume 2021-2024
Table 175 Distribution of Vacuum Cleaners by Format: % Volume 2019-2024
Table 176 Forecast Sales of Vacuum Cleaners by Category: Volume 2024-2029
Table 177 Forecast Sales of Vacuum Cleaners by Category: Value 2024-2029
Table 178 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2024-2029
Table 179 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2024-2029
The following categories and subcategories are included:
Consumer Appliances
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- Built-In Major Appliances
- Freestanding Major Appliances
-
- Built-in Dishwashers
- Freestanding Dishwashers
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- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
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- Built-in Automatic Dryers
- Freestanding Automatic Dryers
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- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
-
- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
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- Built-in Large Cooking Appliances
- Freestanding Large Cooking Appliances
- Built-in Hobs
- Ovens
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- Built-in Cooker Hoods
- Freestanding Cooker Hoods
- Cookers
- Range Cookers
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- Built-in Microwaves
- Freestanding Microwaves
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- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
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- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
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- Built-in Freezers
- Freestanding Freezers
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- Built-in Fridge Freezers
- Freestanding Fridge Freezers
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- Built-in Fridges
- Freestanding Fridges
-
-
- Air Purifiers
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- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
- Air Coolers
- Cooling Fans
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- Dehumidifiers
- Humidifiers
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- Blenders
- Food Processors
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- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
- Heating Appliances
- Irons
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- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
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- Breadmakers
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- Espresso Coffee Machines
- Filter Coffee Machines
- Other Standard Coffee Machines
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- Hard Pods
- Soft Pods
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- Coffee Mills
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- Air Fryers
- Oil Based Fryers
- Electric Grills
- Electric Steamers
- Freestanding Hobs
- Kettles
- Rice Cookers
- Slow Cookers
- Other Small Cooking Appliances
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
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Consumer Appliances
Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.
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