Select Country Report
Economic pressures reshape consumer appliances in the US
Consumer appliances in the US demonstrated a mixed performance in 2025, with flat retail volume growth, while retail value sales increased by 4%. Urbanisation and higher disposable incomes support demand. Compact and multifunctional appliances are gaining traction as consumers seek space-saving, easy-to-clean and health-focused solutions. Brands are balancing premium innovation with affordable, convenient options amid inflation and smaller living spaces.
USD 2,750
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Dishwashers
- Home Laundry Appliances
- Large Cooking Appliances
- Microwaves
- Refrigeration Appliances
- Air Treatment Products
- Food Preparation Appliances
- Personal Care Appliances
- Small Cooking Appliances
- Vacuum Cleaners
If you're in the Consumer Appliances industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Appliances in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Appliances in USA?
- Which are the leading brands in USA?
- How are products distributed in USA?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Consumer Appliances in the US
Economic pressures reshape consumer appliances in the US
Chart 1 Key Trends 2025
Tariffs and consumer behaviour shape market dynamics
Economic pressures drive product segmentation
Chart 2 Midea's U-Shaped Air Conditioner Aims at Affordability and Innovation
Continued demand for refrigeration appliances despite decline
Economic pressures and rising price sensitivity will reshape purchasing patterns
Consumers replace rather than repair appliances as durability declines
Rising energy efficiency drives stronger competition between heat pumps and air conditioners
Chart 3 Analyst Insight
Chart 4 Growth Decomposition of Consumer Appliances 2024-2029
Leading brands maintain positions through diversified portfolios
Emerging players and innovation drive market dynamics
E-commerce gains share as consumers prioritise convenience
Specialists appreciated for in-store advice
Small appliances thrive in e-commerce with diverse offerings
Multifunctionality and compact design drive innovation
Chart 5 Air Fryers Increasing Functionality by Adding Self-Cleaning Capabilities
Health and wellness focus influences product development
Chart 6 The Ninja Detect Blender Combines Smart Features and Multifunctionality
Chart 7 Real GDP Growth and Inflation 2020-2030
Chart 8 PEST Analysis in the US 2025
Chart 9 Key Insights on Consumers in the US 2025
Chart 10 Consumer Landscape in the US 2025
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Dishwashers in the US
KEY DATA FINDINGS
Sales of dishwashers decline for a second consecutive year
Chart 11 Key Trends 2025
Volume sales decline amid economic uncertainty and poor housing market performance
Smart features gain ground as energy efficiency remains key
Chart 12 Bosch 500 Series Promises Control and Energy Efficiencies
Compact and adaptable designs meet urbanisation needs
Chart 13 Danby's Countertop Dishwasher is Compact and Targets a Niche Consumer Base
Chart 14 FOTILE Launches New Concept 3-in-1 Dishwasher in the US Market
Growth expected to resume despite high penetration
Premium built-in dishwashers to lead recovery
Smart and AI-enhanced features to lead product innovation
Chart 15 Samsung Launches New Concept 3-in-1 Dishwasher in the US Market
Chart 16 LG Smart Dishwashers Deliver Shorter Cycles and Provide Efficiency
Regulatory uncertainty increases
Haier and Whirlpool maintain their lead through domestic production and brand loyalty
Home products specialists and appliances and electronics specialists drive offline sales
Home Laundry Appliances in the US
KEY DATA FINDINGS
Stability amid economic and trade uncertainty in 2025
Chart 17 Key Trends 2025
Consumers stretch product lifecycles amid persistent economic uncertainties
Leading brands drive sustainability through energy-efficient laundry solutions
Chart 18 Electrolux Front-Load Washers and Dryers Emphasise Sustainability
Sustainability and smart AI features set to become increasingly prevalent
Chart 19 Analyst Insight
Tariff policies heighten uncertainty
Segmented consumer focus to remain an important growth driver
Chart 20 Hisense Targets Compact Living with Innovative Mini Washer-dryer Combo
Leading companies maintain their shares amid economic uncertainty
Tariff pressures lead to price adjustments
Home products specialists leads offline sales channels
AI-driven efficiency in laundry appliances
Chart 21 Samsung Launches AI-Integrated Washers and Dryers Designed to Enhance Efficiency
Large Cooking Appliances in the US
KEY DATA FINDINGS
Resilience for large cooking appliances, with modest but steady growth
Chart 22 Key Trends 2025
Premium features enhance value for budget-conscious consumers
Chart 23 GE Looks to Include a Multitude of Features While Remaining Affordable
Home-cooking habit sustains strong demand for versatile cookers
Segmentation strategy boosts innovation and competitive advantage
Healthier, more sustainable cooking to support sustained growth
Integrated kitchens to drive demand for built-in appliances
Smart technology integration will inform innovation
Major brands maintain leadership through loyalty and innovation
Home products specialists leads distribution as consumers seek expert advice
Seamless omnichannel experience essential for retailers
Copper’s Charlie oven promotes cleaner power usage and flexibility
Chart 24 Copper Launches Plug-in Battery Storage Oven to Promote Cleaner Power Usage
Bosch FlameSelect offers precise gas hob control
Chart 25 Bosch's FlameSelect Cooktop Offers Convenience for Gas Hobs
GE, Bosch, and Samsung lead in terms of innovative features
Microwaves in the US
KEY DATA FINDINGS
Despite volume decline, value growth is driven by premiumisation and multifunctionality
Chart 26 Key Trends 2025
Segmented consumer focus driven by budget-conscious consumers
Chart 27 GE Provides Value Offerings as Consumers Pivot Towards Wallet Conservatism
Chart 28 Analyst Insight
Premiumisation offers advanced features and technology
Chart 29 Breville’s Combi 3 in 1 Highlights a Premium Multifunctional Offering
Manufacturers emphasise efficiency to reduce running costs
Smart microwave formats growing in appeal amongst US consumers
Trade policy changes and supply chain disruptions pose major threats
Haier Group and Sharp Electronics maintain lead through diverse offerings
Segmented consumer offerings support leading companies’ positions
Retail e-commerce leads distribution due to convenience and competitive pricing
Panasonic drives multifunctionality with innovative microwave designs
Chart 30 Panasonic’s HomeChef Microwave Promises a Variety of Functions in One Appliance
Refrigeration Appliances in the US
KEY DATA FINDINGS
Premiumisation and smart features drive sales in US market
Chart 31 Key Trends 2025
Premium features drive value sales despite volume decline
Chart 32 Miele Launches Line of Premium MasterCool Refrigeration Appliances
Cross-vertical partnerships enhance multifunctionality
Smart features and premiumisation set to drive future growth
Chart 33 LG Plans to Roll Out ThinQ Globally After Seeing Success in US Market
Electric wine coolers/chillers likely to lead growth
Haier Group and Whirlpool Corp maintain leadership
Specialists drive offline sales
E-commerce growth constrained by consumer preferences
Air Conditioners in the US
KEY DATA FINDINGS
Despite economic uncertainty, demand remains strong
Chart 34 Key Trends 2025
Strong market performance as consumer segmentation grows in importance
Chart 35 GE Launches New Range of Air Conditioners with a Focus on Price Point
Transition to new lower-GWP refrigerant standard, staying power to be determined
Chart 36 Players Adhere to New Refrigerant Standard, but Staying Power to be Determined
Rising temperatures to drive sales growth for air conditioners
Split air conditioners to see further strong expansion
Eco-friendly innovations and smart technologies to shape future development
Chart 37 Analyst Insight
Haier Group maintains its lead while Midea faces recall
Daikin-Copeland joint venture for the US market
Chart 38 Eco-conscious and Efficient Options Weigh Heavily on HVAC
Retail e-commerce leads air conditioner distribution through convenience
Home products specialists and hypermarkets remain significant distribution channels
Heat Pumps in the US
KEY DATA FINDINGS
Air to water heat pumps dominates through affordability and eco-conscious appeal
Chart 39 Key Trends 2025
Heat pumps gains share from HVAC systems through incentives and affordability
Lennox technology improves performance in colder climates
Chart 40 Lennox Innovation Counters Efficiency Concerns for Colder Climates
Consumers choose air to water heat pumps to reduce bills and environmental impact
Demographic trends and rising incomes expected to support growth moving forward
Sustainability and savings to drive preference for air to water heat pumps
Chart 41 Analyst Insight
Tax credits boost appeal of energy efficient heat pumps
Dandelion Energy simplifies geothermal installation with direct consumer model
Chart 42 Dandelion Energy Leverages Geothermal Efficiencies to Scale the Geo Heat Pump
Jetson Home disrupts the installation model with integrated heat pump platform
Technical complexity makes installation via professional contractors preferred
Retail e-commerce supported by DIY sales and wide product selection
Lower GWP refrigerant enhances Daikin’s cold weather performance
Chart 43 Daikin Tackles Cold Climate Limits with New Water-Source Model
Lennox launch addresses concerns about heat pump performance in sub-zero temperatures
Food Preparation Appliances in the US
KEY DATA FINDINGS
Demand for multifunctional appliances fuels steady growth
Chart 44 Key Trends 2025
Consumers demand formats that support simplified and healthier home cooking
Chart 45 Analyst Insight
Multifunctional features and innovation drive sales and growth for blenders
Convenience and healthier cooking to shape future innovation
Kitchen robots challenge traditional appliances with automation
Polarisation as the budget and premium segments expand simultaneously
Top brands maintain leadership through innovation and trust
Chart 46 Ninja Launches its New Detect Power Pro Blender with BlendSense Technology
Bella boosts brand visibility with innovative compact kitchenware
Retail e-commerce drives sales with convenience and competitive pricing
Hypermarkets and warehouse clubs remain notable offline channels
Vitamix’s Ascent X combines performance with smart features
Chart 47 Vitamix Launches its Ascent X Series Blender with Smart Features and Multiple Presets
New KitchenAid blender enhances control and supports healthier meal preparation
Chart 48 KitchenAid Launches Blender with Hot/Cold Capability and a Wide Range of Textures
Personal Care Appliances in the US
KEY DATA FINDINGS
Demand for advanced and health-focused beauty and personal care devices grows
Chart 49 Key Trends 2025
Cautious spending supports growth in multifunctional appliances
High-end hair care appliances with a health focus offer strong avenue for growth
Chart 50 Dyson Supersonic r™ Hair Dryer: Bringing Professional Hairstyling Home
Oral care appliances benefits from thriving preventive health trend
Health and wellness focus set to intensify
Demand for multifunctionality here to stay
Smart features and health trends to shape future business strategies
Dyson and SharkNinja drive new launches
Chart 51 Shark Launches Limited-Edition Lightweight Multitasking Hair Dryer
E-commerce dominates distribution of personal care appliances
Hypermarkets and health and beauty specialists remain stable
Rising demand for multifunctional personal care appliances
AI drives notable change in hair care appliances
Chart 52 Dyson Launches its Latest Intelligent Multi-Styler Hair Dryer
Small Cooking Appliances in the US
KEY DATA FINDINGS
Growth driven by multifunctionality and premium features
Chart 53 Key Trends 2025
Demand for both value and premium models fuels growth
Air fryers grows with demand for multifunctional healthy cooking products
Steady growth to be driven by health-conscious cooking solutions
Smart features and digital commerce to shape category landscape
Polarised market divides budget and premium shoppers
E-commerce fuels competition with innovative online brands
New entrants and innovation drive competition and opportunities
Chart 54 Analyst Insight
Consumers continue to shift online in search of most favourable prices
Appliances and electronics specialists thrive by offering expert advice
GE’s podless coffee machine exemplifies smart AI integration
Chart 55 GE Expands its Portfolio With AI-Powered Coffee Maker
Philips Airfryer 3000 supports healthier cooking at home
Chart 56 New Philips Airfryer 3000 Series Single Basket Simplifies Healthy Cooking
Ninja innovates with compact, multifunctional Crispi air fryer
Chart 57 Ninja Crisp 4-in-1 Portable Air Fryer Offers Multifunctional Usage
Vacuum Cleaners in the US
KEY DATA FINDINGS
Modest growth in sales driven by affordability, innovation, and smart technology trends
Chart 58 Key Trends 2025
Trade tariffs and supply chain disruptions limit volume growth
Affordability and strategic pricing sustain appeal
Chart 59 Hoover’s Affordable Handheld Vacuum Targets Niche Consumer Segments
Advanced technology meets consumer demand for efficiency
Smart technology adoption to propel growth in robotic vacuum cleaners
Sustainability and smart technology drives innovation
Bissell and SharkNinja lead moderately concentrated landscape
Chart 60 Robotic Offerings by Ecovacs Promise Sustainable Performance Through Increased Efficiency
Innovation and adaption sustain leading brands’ positions
SharkNinja shifts production to avoid tariffs and reduce costs
E-commerce benefits from competitive pricing and product variety
Tarif policies may impact e-commerce share in favour of offline retailers
Sustainability and energy efficiency shape innovation
Chart 61 Analyst Insight
Portable models attract urban consumers through versatility
Chart 62 Dyson’s Cordless Stick: A Multifunctional Tech Offering
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Consumer Appliances
-
- Built-In Major Appliances
- Freestanding Major Appliances
-
- Built-in Dishwashers
- Freestanding Dishwashers
-
- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
-
- Built-in Automatic Dryers
- Freestanding Automatic Dryers
-
- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
-
- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
-
- Built-in Large Cooking Appliances
- Freestanding Large Cooking Appliances
- Built-in Hobs
- Ovens
-
- Built-in Cooker Hoods
- Freestanding Cooker Hoods
- Cookers
- Range Cookers
-
- Built-in Microwaves
- Freestanding Microwaves
-
- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
-
- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
-
- Built-in Freezers
- Freestanding Freezers
-
- Built-in Fridge Freezers
- Freestanding Fridge Freezers
-
- Built-in Fridges
- Freestanding Fridges
-
-
- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
-
- Air Purifiers
- Air Coolers
- Cooling Fans
- Dehumidifiers
- Humidifiers
-
- Air to Water Heat Pumps
- Ground Source Heat Pumps
- Other Heat Pumps
- Small Heating Appliances
-
-
-
- Blenders
- Food Processors
-
- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
- Irons
-
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
-
- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
-
- Breadmakers
-
-
- Espresso Coffee Machines
- Filter Coffee Machines
- Other Standard Coffee Machines
-
- Hard Pods
- Soft Pods
-
- Coffee Mills
-
- Air Fryers
- Oil Based Fryers
- Electric Grills
- Electric Steamers
- Freestanding Hobs
- Kettles
- Rice Cookers
- Slow Cookers
- Other Small Cooking Appliances
-
-
- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
-
-
Consumer Appliances
Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.
See all of our definitions
Share:
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Consumer Appliances research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!