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Smart technologies and premiumisation lead market transformation
The consumer appliances market in South Korea faced negative growth in 2025, with a retail volume decrease to 50 million units, representing a -3% growth rate, primarily due to economic challenges and declining consumer spending. Despite this, the market remains attractive due to its potential for growth driven by trends such as premiumisation, multifunctionality, and the increasing demand for smart and energy-efficient appliances. The forecast indicates a shift towards a more stable economic condition. Brands can succeed by focusing on innovation, particularly in areas like artificial intelligence, and by adapting to changing consumer preferences such as the rise of single-person households and the demand for convenience.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Dishwashers
- Home Laundry Appliances
- Large Cooking Appliances
- Microwaves
- Refrigeration Appliances
- Air Treatment Products
- Food Preparation Appliances
- Personal Care Appliances
- Small Cooking Appliances
- Vacuum Cleaners
If you're in the Consumer Appliances industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Appliances in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Appliances in South Korea?
- Which are the leading brands in South Korea?
- How are products distributed in South Korea?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Consumer Appliances in South Korea
Smart technologies and premiumisation lead market transformation
Chart 1 Key Trends 2025
AI technology transforms appliances into proactive home management assistants
Chart 2 Analyst Insight
Samsung boosts sales with multi-functional appliances
Chart 3 Samsung Launches Infinite AI Combo, All-In-One Washer-Dryer with a Smart Home Hub
Premium appliances blend luxury with cutting-edge technology
AI at the centre of smart home ecosystem
Appliance-as-a-service creates new revenue streams
Urban living drives demand for customisable high-end appliances
Chart 4 Growth Decomposition of Consumer Appliances 2024-2029
Samsung and LG maintain dominance through innovation
Robot vacuum surge fuels competition beyond South Korea’s leaders
Navien magic enters market with ambitious expansion plan
Influencers drive e-commerce growth in small appliances
Appliances and electronics specialists maintain strong offline presence
Social commerce emerges as a powerful e-commerce driver
AI Technology from LG Electronics reduces houshold burdens and enhances convenience
Chart 5 LG Electronics Launches AI-Powered Whisen Air Conditioner with Radar Sensor
Premium robot vacuums integrate seamlessly into home interiors
Chart 6 LG Electronics to Launch Built-In and Dual-Steam Robot Vacuum Cleaner
Chart 7 Real GDP Growth and Inflation 2020-2030
Chart 8 PEST Analysis in South Korea 2025
Chart 9 Key Insights on Consumers in South Korea 2025
Chart 10 Consumer Landscape in South Korea 2025
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Dishwashers in South Korea
KEY DATA FINDINGS
Rental models offer flexibility amid economic uncertainty
Chart 11 Key Trends 2025
Slowdown in sales growth driven by economic uncertainty
Government rebate activates energy-efficient dishwashers
Chart 12 Government Rebate Program Drives Energy-Efficient Appliances Sales Growth
Sustainability and energy efficiency shape consumer preferences
Smart features and sustainability drive future growth
Built-in dishwashers to remain dominant, while mini dishwashers gain traction
Chart 13 AtHome Introduces New Dishwasher in Premium Mini Home Appliance Brand Minix
Turning scepticism into trust in a growing market
Samsung and LG maintain lead positions amid market shifts
Strategic acquisitions and emerging trends
Chart 14 Analyst Insight
Builder merchants remain the largest channel despite e-commerce growth
Retail e-commerce sees increase in share in 2025
Voice controls and AI automation transform dishwasher efficiency
Chart 15 Samsung Electronics has Launched an AI-Powered Dishwasher
Home Laundry Appliances in South Korea
KEY DATA FINDINGS
AI integration and premiumisation drive future market growth
Chart 16 Key Trends 2025
Samsung drives premiumisation with AI-powered laundry solutions
Samsung turns eco incentives into market momentum
Chart 17 Samsung Capitalises on Government Rebates with Additional 10% Discount
Space-saving laundry solutions with smart convenience
Chart 18 Samsung's 2025 Bespoke AI Laundry Set Blends Large Capacity with Modular Space-Saving
From smart product to smart home ecosystem
Increasing number of single-person households and smaller urban homes
Subscription-based services to influence consumer behaviour
Samsung and LG maintain lead positions through AI innovation
Price-sensitive consumers fuel growth of emerging players
Chart 19 Roborick Zeo One Cleans and Dries Laundry with Innovative Technology
Appliances and electronics speciality stores lead sales
Retail e-commerce drives growth for new brands
Chart 20 Analyst Insight
Large Cooking Appliances in South Korea
KEY DATA FINDINGS
AI Technology and multifunctionality fuel premiumisation shift
Chart 21 Key Trends 2025
Premium products drive value growth amidst economic slowdown
From large-ticket purchases to monthly care for kitchen comfort
Smart and AI-powered appliances shape market trends
AI-driven appliances to revolutionise cooking habits
Built-in and multi-functional designs gain traction
Chart 22 Analyst Insight
Service-based models to redefine market dynamics
AI and premium design keep South Korea’s top brands ahead
Chart 23 Samsung Electronics Unveils New Hood-Integrated Induction Cooktop
Kyungdong Navien's strategic acquisition
Chart 24 Samsung Will Launch an Induction with Built-In Screen for Smart Home Control
Builder merchants drive sales with pre-installed appliances
E-commerce and home product specialists gain traction
Navien subscription service reduces cost and builds consumer loyalty
Chart 25 Kyungdong Navien Launches Kitchen Appliance Subscription Service
Microwaves in South Korea
KEY DATA FINDINGS
Rising incomes support demand for premium multi-functional microwaves
Chart 26 Key Trends 2025
Brands attract South Korean consumers through localised features and functions
Multi-functional appliances drive value growth in compact kitchens
Chart 27 Jenniferoom Launches 4-In-1 Mini Steam Oven Toaster for Compact Living
Compact models win singles while Cuchen bets on big families
Chart 28 Cuchen Launches Large-Capacity Microwave Ovens of 23L and 25L
Consumers to drive demand for premium multifunctional microwaves
Segmented strategies will define the future of kitchen appliances
Chart 29 Analyst Insight
AI and connectivity are setting the new standard for microwaves
Cuckoo and Samsung maintain leads through innovation and localisation
Emerging low-cost brands gain traction through value-for-money strategy
E-commerce dominates sales with convenience and competitive pricing
Physical stores stay relevant for premium appliance buyers
Cuisinart introduces multi-functional steam air fryer for premium market
Chart 30 Cuisinart Launches Steam Air Fryer Oven Tailored to South Korean Market
Refrigeration Appliances in South Korea
KEY DATA FINDINGS
Single-person households pushes demand for compact smart products
Chart 31 Key Trends 2025
Samsung drives premiumisation with AI-powered refrigerators
Chart 32 Samsung Launches Refrigerator that Combines Freshness and Convenience with AI
Appliance-as-a-service trend redefines ownership
Chart 33 LG Launches STEM Ice-Purifying Refrigerator with Enhanced Care Service
Compact design meets versatility
Samsung and LG to drive premiumisation with AI-powered models
Refrigerator as a smart home hub
Service-based business models emerge as key differentiator
Chart 34 Analyst Insight
Samsung and LG maintain dominance in refrigeration appliances
Price-driven rivals fail to close the gap with top brands
Appliances and electronics specialists dominate sales
E-commerce gains traction with competitive pricing
Pulmuone launches multi-functional refrigerator with fermentation control technology
Chart 35 Pulmuone Launches 148L Kimchi Refrigerator with Multi-Purpose Storage
Air Conditioners in South Korea
KEY DATA FINDINGS
Extreme heat fuels demand for efficient cooling solutions
Chart 36 Key Trends 2025
Record-breaking heatwaves drive sales growth
Split air conditioners dominate sales with premium features
Chart 37 LG Electronics Launches Whisen AI System Air Conditioner with Radar Sensor and Enha
Portable room air conditioners sees dynamic growth
Chart 38 Kiturami Launches 2025 Window-Type Air Conditioner KAA-25G, Targeting Single-Person Households
Rising demand for energy-efficient and AI-enabled models will drive growth
Servitisation models to expand with financial advantages
Samsung and LG together hold over half the market share
Emerging companies and future opportunities
Chart 39 Analyst Insight
Appliances and electronics specialists lead air conditioner sales
Online platforms drive growth with convenience and choice
Subscription services reduce cost and provide maintenance benefits
Heat Pumps in South Korea
KEY DATA FINDINGS
Environmental concerns and government sustainability goals fuel heat pump adoption
Chart 40 Key Trends 2025
Daesung Heat Enersys drives eco-friendly climate control with new heat pumps
Chart 41 Daesung Heat Enersys Unveils High-Efficiency Heat Pumps for Homes and Global Markets
Slim fit innovation makes apartments energy smart
Regulatory challenges hinder widespread adoption
Government initiatives set to drive heat pump growth in South Korea
Air source heat pumps lead growth with ease of installation
Innovation and convenience shape the future of heat pumps
Chart 42 Analyst Insight
Daesung Heat Enersys leads with innovative, eco-friendly solutions
Direct-to-consumer sales drive heat pump adoption
Retail e-commerce plays a limited role in heat pump sales
Samsung launches compact all-in-one heat pump for apartments
Chart 43 Samsung Unveils All-in-One EHS ClimateHub Mono
Food Preparation Appliances in South Korea
KEY DATA FINDINGS
Health trends and multifunctional devices sustain value growth despite volume declines
Chart 44 Key Trends 2025
Tefal drives growth with health-conscious appliance launches
SharkNinja's entry sparks dynamic growth in blenders
Convenient solutions for South Korea’s food preparation
Chart 45 Maier Introduces All-In-One Wireless Tumblender as Portable Blender Market Expands
Health and wellness trend expected to remain strong
Multi-functionality will continue to attract young and urban consumers
Activating other sub-categories in food preparation appliances
Traditional players possess brand presence
Chart 46 Tefal Targets Health-Conscious Consumers with High-Speed Blender Launch
Market shifts and opportunities with mergers and launches
Chart 47 SharkNinja Strengthens its Presence in South Korea with Portable Blenders
E-commerce drives sales with competitive pricing and convenience
Offline retailers adapt to changing consumer preferences
Personal Care Appliances in South Korea
KEY DATA FINDINGS
Younger consumers fuel premium personal care device adoption
Chart 48 Key Trends 2025
Beauty devices drive South Korea’s personal care boom
Compact innovation powers the rise of on-the-go styling
Health and wellness trend brings beauty tech to younger consumers
Chart 49 Analyst Insight
AI- and data-driven beauty solutions gain consumer trust
Chart 50 Panasonic Launches Two AI-Powered Electric Shavers, a 6-blade and a 5-blade Model
Hyper-personalisation and customisation
Salon-level results drive surge in at-home beauty devices
First-mover advantage secures APR’s lead in high-growth niche
LG household a health care expands portfolio through acquisition
E-commerce dominates personal care appliance sales by offering convenience
Influencer group buying emerges as key distribution channel
Compact innovation powers the rise of on-the-go styling
Chart 51 JMW Launches Frigo, its First Free-Voltage, Foldable BLDC Hair Dryer
LG launches affordable beauty device for younger consumers
Chart 52 LG Household & Health Care Announced the Full-Scale Launch of its Beauty Device
Small Cooking Appliances in South Korea
KEY DATA FINDINGS
Innovation in sustainability and brand loyalty supports demand despite value declines
Chart 53 Key Trends 2025
Premiumisation driven by smart features
Chart 54 Nestlé Korea Launched Nescafé Dolce Gusto Neo, Featuring Smartbrew Technology
Premium products drive sales in a challenging arena
Stable income and urbanisation support market stability
Seamless connected experiences set the new standard
Segmented marketing paves way for greater share
Sustainability and rental models to shape future
Chart 55 Analyst Insight
Cuckoo Electronics and Lihom-Cuchen lead with innovative products
Philips and Nespresso cement leadership through brand trust
Online channels drive sales as consumers seek convenience
Premium and customisable products thrive online
Cuckoo’s portable rice cooker targets single-person households
Chart 56 Cuckoo Electronics Launches Two-Person Electric Rice Cooker
LG launches customisable coffee machine for flavour blending
Chart 57 LG Launches DUOBO Coffee Machine that can Extract from Two Different Capsules
Vacuum Cleaners in South Korea
KEY DATA FINDINGS
Robotic vacuum cleaners capture premium market segment
Chart 58 Key Trends 2025
LG drives premiumisation with AI-powered vacuum cleaners
Smart features prevail in South Korea’s vacuum cleaners
Chart 59 LG Launches A9 AI Cordless Vacuum Cleaner, Using AI to Adjust Suction Power
Robotic vacuum cleaners lead growth with AI innovations
Premiumisation and technology set to drive future growth
Targeted designs will drive segmentation
LG Electronics and Samsung Electronics maintain leading positions in standard vacuums
Chinese brands challenge domestic giants with innovative robotic vacuum cleaners
Appliances and electronics specialists leads distribution
E-commerce growth slowed by consumer preferences
LG premium robotic vacuum merges interior design with cleaning functionality
Chart 60 LG Electronics to Launch Built-in and Dual-Steam Robot Vacuum Cleaner
Robotic arm technology removes pre-cleaning burden from users
Chart 61 Roborock Launches Robot Vacuum with a Robotic Arm
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Consumer Appliances
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- Built-In Major Appliances
- Freestanding Major Appliances
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- Built-in Dishwashers
- Freestanding Dishwashers
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- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
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- Built-in Automatic Dryers
- Freestanding Automatic Dryers
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- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
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- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
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- Built-in Large Cooking Appliances
- Freestanding Large Cooking Appliances
- Built-in Hobs
- Ovens
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- Built-in Cooker Hoods
- Freestanding Cooker Hoods
- Cookers
- Range Cookers
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- Built-in Microwaves
- Freestanding Microwaves
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- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
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- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
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- Built-in Freezers
- Freestanding Freezers
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- Built-in Fridge Freezers
- Freestanding Fridge Freezers
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- Built-in Fridges
- Freestanding Fridges
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- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
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- Air Purifiers
- Air Coolers
- Cooling Fans
- Dehumidifiers
- Humidifiers
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- Air to Water Heat Pumps
- Ground Source Heat Pumps
- Other Heat Pumps
- Small Heating Appliances
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- Blenders
- Food Processors
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- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
- Irons
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- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
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- Breadmakers
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- Espresso Coffee Machines
- Filter Coffee Machines
- Other Standard Coffee Machines
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- Hard Pods
- Soft Pods
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- Coffee Mills
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- Air Fryers
- Oil Based Fryers
- Electric Grills
- Electric Steamers
- Freestanding Hobs
- Kettles
- Rice Cookers
- Slow Cookers
- Other Small Cooking Appliances
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
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Consumer Appliances
Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.
See all of our definitions
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This report originates from Passport, our Consumer Appliances research and analysis database.
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