This report bring together results from Euromonitor’s Voice of the Industry Survey, fielded in March and October 2025, which tracks sales performance and expectation, innovation initiatives, digital trends and technology investment. It highlights insights from industry professionals to understand short- and long-term business priorities and growth strategies.
Delivery
This report comes in PPT.
Key findings
Business strategies amid market volatility
Economic and political uncertainties, as well as inflationary pressures, have influenced business operations at global and regional levels in 2025. To maintain competitiveness and resilience, strategies included price adjustments, cost optimisation and supply chain diversification, which will remain critical and enable companies to seize opportunities in 2026.
Consumer demands will require greater value offer
Consumers are increasingly concerned about their purchasing power, closely watching their consumption in volatile markets. Others are highly committed to healthier habits or looking for brand engagement opportunities. These demands are driving business innovation in product development, loyalty programmes, experience enhancement and digital solutions.
Technology footpath driving competitive advantage
Globally, artificial intelligence, particularly Generative AI, and cloud technologies remain top priorities, driving the need for evolving governance frameworks. In the long term, competitive advantage will hinge on companies that can rapidly explore, scale and deliver transformative solutions in areas such as customer service, logistics, supply chain management and product design.
Shaping innovation around evolving consumer needs
Beyond investment cost and high ROI, successful innovation initiatives must align with consumer preferences and values to foster greater customer loyalty. In the upcoming years, companies plan to accelerate the use of technology solutions, introduce new formats/formulations, develop price positioning strategies and deepen consumer engagement through brand experiences.
Why read this report?
Driving sales growth through tech innovation and agile business strategies
Key findings
Navigating volatility and sales expectation towards 2026 and 2030
Rising inflation, raw materials costs and taxation require adaptation
Main company priorities now and ahead
Pathways to profitability and revenue growth for the next five years
Unilever’s Wonder Wash targets consumer preferences in laundry routines
Unlocking resilience with digital and consumer-focused strategies
Market volatility tops trends influencing industries in the next five years
How to adapt in this scenario?
Product and digital innovation help to address evolving consumer trends
PepsiCo combines functional nutrition with cola drinking
Innovation initiatives are targeting consumer demands
Building capabilities towards sustainable innovation
New ingredients and automated solutions as core innovation approach
L’Oréal Beauty Genius features technology and beauty expertise for consumers
Advancing on core innovation priorities for 2026
Customer journey and omnichannel experience are ongoing priorities
Redefining shopping experiences and customer engagement
AI and Generative AI driving business transformation
Enduring opportunities ahead for AI, Generative AI and Robotics
ixigo leverages AI to drive affordability and predictive travel in India’s mobility market
Paths for navigating technological transformation and applications
Voice of the Industry: Coverage and profile of respondents
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