Beauty and Personal Care

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This report summarises the findings from the Voice of the Consumer: Digital Shopper Survey, conducted in March and April 2025. This annual survey, which measures the attitudes towards digital commerce of 20,000 consumers around the globe, examines how new technologies are influencing consumer behaviour. Key areas of exploration include emerging digital channels, digital path to purchase, delivery and returns, privacy, security and trust, and comfort with new technologies.
In 2025, the global dairy industry is characterised by pricing-led value growth and modest volume performance. Functional benefits, affordability and evolving routines continue to redefine category dynamics. Emerging markets offer strong potential, while mature regions will see a focus on premiumisation and wellness. Functionality, pack strategy and local relevance are becoming essential for brand differentiation and securing future success, especially as private label gains ground.
The alcohol industry remains on the defensive, facing a perfect storm of cyclical macroeconomic upheaval and structural lifestyle shifts. Which are the key trends deciphering that predicament and offering a pathway to growth against the gloom?