Explore reports
Total report count: 6
- All
- Cities
- Consumer Lifestyle
- Country Briefing
- Country Report
- Future Demographics
- Global Company Profile
- Industrial
- Megatrends
- Strategy Briefing
- Sub Regional Country Report
Why buy our reports
- Understand an industry, category and markets quickly
- Robust data from a trusted source
- Comprehensive, data-driven insights
- Leverage our expert knowledge for an unbiased view
Get in touch
Want to find out more about our reports?
Contact us and a member of the team will respond promptly.
As the impacts of technology advance and some consumer habits that started in 2020-2021 solidify, new industries feel the impact of greater demand for Convenience. In this briefing, we will analyse how this megatrend has shaped to different consumer industries, as well as services, showing that Convenience goes well beyond fast delivery, manifesting through a strong consumer desire for simpler, faster, effortless and frictionless solutions.
Technology breakthrough especially in AI, lifestyle change after pandemic, and rise of Gen Z have been driving “Digital Living”, “Shopper Reinvented” and “Personalisation” megatrends in Asia Pacific. East Asian development has been impacting and localizing in Southeast Asia and South Asia. With fewer privacy concerns, consumers in emerging markets are more open to innovations such as AI avatars, metaverse services, and automated personalisation.
This report provides an update on Premiumisation – one of Euromonitor International’s 10 megatrends, exploring the three key pillars of the trend to highlight where opportunities lie for business. Premiumisation continues to be highly sought-after by consumers seeking to enhance their wellbeing and consumers willing to pay more for premium products and services. In response, companies have leveraged consumers’ desires and wants through innovation and active marketing.
Amid a proliferating wellness market, successful strategies hinge on a delicate balance of accessibility, authenticity, and tangible results, with emphasis on scientific backing, affordability, and seamless integration into consumers' holistic well-being. Business investment should prioritise uniquely defined and untapped territories, like emotional relevance, advanced personalized health, and women's health initiatives, enhancing value perceptions across health, beauty, and fashion industries.
Amid rising inflation, consumers are favoring affordable, sustainable solutions and adopting greener lifestyles. For businesses, it's crucial to segment consumers based on their eco-friendly traits and preferences. This report provides insights into the top five global Sustainable Consumer Types, leveraging data from Euromonitor International's Voice of the Consumer: Sustainability Survey.
The US Supreme Court's Affirmative Action ruling impacts corporate Diversity and Inclusion initiatives, yet the consumer demand for inclusive products and services remains robust, fuelled by the trends towards individuality and fairness-seeking. This drive is prompting innovative solutions across health and beauty, food and drinks, luxury and fashion, and services industries, as highlighted in Euromonitor International's report.
What if your smartest decision is just a question away?
Passport is our award-winning knowledge hub for forward thinkers. Demolish doubt and turn your ideas into data-backed strategies.
What can we help you achieve?
Find the answers to your questions about Euromonitor International and our services.
Get started