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      Megatrends: Convenience – Impact on Consumer Goods and Services Categories

      Megatrends Jul 2024

      As the impacts of technology advance and some consumer habits that started in 2020-2021 solidify, new industries feel the impact of greater demand for Convenience. In this briefing, we will analyse how this megatrend has shaped to different consumer industries, as well as services, showing that Convenience goes well beyond fast delivery, manifesting through a strong consumer desire for simpler, faster, effortless and frictionless solutions.

      Megatrends World
      USD 1,475

      Unveiling Transformative Megatrends in Asia Pacific Towards 2032

      Megatrends May 2024

      Technology breakthrough especially in AI, lifestyle change after pandemic, and rise of Gen Z have been driving “Digital Living”, “Shopper Reinvented” and “Personalisation” megatrends in Asia Pacific. East Asian development has been impacting and localizing in Southeast Asia and South Asia. With fewer privacy concerns, consumers in emerging markets are more open to innovations such as AI avatars, metaverse services, and automated personalisation.

      Asia Pacific Megatrends
      USD 1,475

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