Global Company Profile Jul 2024

Fiskars Oyj Abp’s growth plan is “Win with the Winners”, championing brands, channel and emerging geographic spread upgrades. The product strategy leans into the rising appeal of luxury, while the CSR strategy promotes green and circular living, and the channel strategy emphasises DTC. The company bought back shares to reward investors and protect the company’s share price. Key focus topics are value-based pricing, delivering quality both in-store and online, distribution and product coverage.