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Alibaba Group Holding Ltd is China’s most important retailer and the second largest e-commerce retailer globally. Alibaba is, however, increasingly being challenged in China and abroad, as ByteDance and PDD Holdings emerge as significant threats to its online marketplace operations. In response, Alibaba is leveraging its extensive capabilities in cloud, AI and logistics to give it a strategic advantage, while innovating in customer experiences and retail operations to remain competitive.
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