Marriott International Inc
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As the world’s leading hotel group, Marriott has secured its leadership through a portfolio focused on upscale and luxury hotels, with the vast majority of its sales in North America. In order to be less reliant on that market, Marriott is expanding geographically, in particular in the Asia Pacific, but also through more mid-scale outlets outside of the US, with new concepts such as Four Points Flex. In 2024 it also partnered with Sonder a premium player in boutique hotels and short-term lets.
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